Archive for category SEO
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email firstname.lastname@example.org.
Last year we learned that content was a big deal in order to rank in Google search and this year nothing has changed. In fact, it has become even more important. We see that Google is ranking content that people are sharing and discussing. So when you are devising content, ask yourself is your information compelling, interesting, helpful – will people pass it on to others because they think it will bring benefit to their connections?
How do you create an effective content marketing strategy for your business.
1. First of all, if you have a website but no blog it might be a good time to implement a blog. Think about how a blog can add value to your web presence.Will a blog on your website bring more benefit (e.g. blog.yourwebsite.com or http://www.yourwebsite.com/blog) or should you set up an external blog on a blog site e.g. yourcompanyname.wordpress.com. If you have a news/info area already on your website where you can add new content, then an external blog will drive traffic into your website and create valuable links for the search engines. If on the other hand, you don’t have an updateable area on your website, you can attach a blog to your website to build out the content on you website. With any activity be clear about your objectives and what you want to achieve from that activity.
2. Make sure you know your audience. What are they looking for? What are the problems they need solved? What can you do to make their life easier? It is important that you help your prospective customers by giving them information that they will find useful. It is about holding the interest of your reader and putting yourself in their shoes.
3. What sort of content are you able to offer your potential customers – will it be text articles, pdf downloads, videos, eBooks etc .Maybe you can create a nice infographic about changes within your industry? Or maybe a downloadable eBook of tips and trends for your particular niche. Can you use images, ask questions. What type of content will engage with your target market? Make sure your content is always unique and that it is speaking to your customers.
4. You now need to plan your content around specific dates of the year relevant to your business. Have a content calendar in place and decide who in your organisation is going to write each article and what content piece will be written for that time of the year. For instance, Valentine’s Day is coming up soon and if you have an ecommerce store that sells gifts, flowers, trips away etc it is now time to start planning your content around these areas. Consider outsourcing article writing to a third party content marketing provider if you won’t get around to it. The key is to build a schedule and a routine and stick to you. Once your followers expect content, don’t let them down. The search engines will reward you for regular, relevant content focused on the keywords that are important to your business.
5. Adapt your content to the right audience. If you are sharing your content across various channels, be sure to customise it to suit the audience in question.That infographic we talked about earlier will not get the same reaction on Facebook as it would on Twitter for instance. So create different types of content for each internet platform.
6. Finally, a vital part of your content marketing strategy will be the tracking of activity around your content. How many people clicked that article link on your website? How many people viewed that video on Facebook? How many times was that whitepaper downloaded on Twitter? Did any of this traffic become a customer for your business? Which platform drove the highest quality visitors to your website? ……You get the idea.
At Webresults.ie we identify the right digital marketing strategy for your business in order to achieve maximum results for your business and increase your online revenue.
We can work with you through our outsourced services or if you would like to bring the skills in-house find out more about our Web Mentor Programme where we guide you and ensure your time is focused on activities that will drive results.
If you would like to grow your business through the web in 2014 contact WebResults.ie now for a Free audit of your website. We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Google Keyword Planner
The once useful and efficient Google Keyword tool is no longer in use. It has now been reincarnated as Google Keyword Planner. This has earned a mixed response from its users, and there are both positives and negatives to be found with this new Keyword Planner application.
The Keyword Planner function is a combination of the Keyword Tool and the Traffic Estimator, which aims to give you results for both through one platform. Here is a breakdown of the positives and negatives of this new Keyword Planner.
Positives of Keyword Planner:
- A major development in the Keyword Planner is its ability to provide the volume of a keyword search at a city level, which enables organisations to segment their audience to specific geographic locations for optimum results.
- Users can now upload up to 10,000 keywords from their own list to get performance data.
- The Keyword Planner also allows users to categorise results by ad group, landing page, among others.
Negatives of Keyword Planner:
To use the Keyword Planner, users must now login to a registered AdWords account.
The Keyword Planner doesn’t offer the following;
- Match type data for search volume.
- Global vs. Local monthly searches.
- Device targeting.
Are you having problems with the new Keyword Planner?
At WebResults, we have a team of Adwords experts who know how to best use the Keyword Planner tool for optimum results. Please contact us, and we can help you set up an effective Adwords campaign, among our many other services.