Posts Tagged seo ireland
Last year we learned that content was a big deal in order to rank in Google search and this year nothing has changed. In fact, it has become even more important. We see that Google is ranking content that people are sharing and discussing. So when you are devising content, ask yourself is your information compelling, interesting, helpful – will people pass it on to others because they think it will bring benefit to their connections?
How do you create an effective content marketing strategy for your business.
1. First of all, if you have a website but no blog it might be a good time to implement a blog. Think about how a blog can add value to your web presence.Will a blog on your website bring more benefit (e.g. blog.yourwebsite.com or http://www.yourwebsite.com/blog) or should you set up an external blog on a blog site e.g. yourcompanyname.wordpress.com. If you have a news/info area already on your website where you can add new content, then an external blog will drive traffic into your website and create valuable links for the search engines. If on the other hand, you don’t have an updateable area on your website, you can attach a blog to your website to build out the content on you website. With any activity be clear about your objectives and what you want to achieve from that activity.
2. Make sure you know your audience. What are they looking for? What are the problems they need solved? What can you do to make their life easier? It is important that you help your prospective customers by giving them information that they will find useful. It is about holding the interest of your reader and putting yourself in their shoes.
3. What sort of content are you able to offer your potential customers – will it be text articles, pdf downloads, videos, eBooks etc .Maybe you can create a nice infographic about changes within your industry? Or maybe a downloadable eBook of tips and trends for your particular niche. Can you use images, ask questions. What type of content will engage with your target market? Make sure your content is always unique and that it is speaking to your customers.
4. You now need to plan your content around specific dates of the year relevant to your business. Have a content calendar in place and decide who in your organisation is going to write each article and what content piece will be written for that time of the year. For instance, Valentine’s Day is coming up soon and if you have an ecommerce store that sells gifts, flowers, trips away etc it is now time to start planning your content around these areas. Consider outsourcing article writing to a third party content marketing provider if you won’t get around to it. The key is to build a schedule and a routine and stick to you. Once your followers expect content, don’t let them down. The search engines will reward you for regular, relevant content focused on the keywords that are important to your business.
5. Adapt your content to the right audience. If you are sharing your content across various channels, be sure to customise it to suit the audience in question.That infographic we talked about earlier will not get the same reaction on Facebook as it would on Twitter for instance. So create different types of content for each internet platform.
6. Finally, a vital part of your content marketing strategy will be the tracking of activity around your content. How many people clicked that article link on your website? How many people viewed that video on Facebook? How many times was that whitepaper downloaded on Twitter? Did any of this traffic become a customer for your business? Which platform drove the highest quality visitors to your website? ……You get the idea.
At Webresults.ie we identify the right digital marketing strategy for your business in order to achieve maximum results for your business and increase your online revenue.
We can work with you through our outsourced services or if you would like to bring the skills in-house find out more about our Web Mentor Programme where we guide you and ensure your time is focused on activities that will drive results.
If you would like to grow your business through the web in 2014 contact WebResults.ie now for a Free audit of your website. We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Link building is an essential aspect of SEO. Engaging in link building helps obtain high level organic ranking on search engines for you website. Google no longer prioritise websites solely on the use of keywords on a website, they also take into consideration ‘off page’ activities when determining where a website ranks. Link building is a particularly crucial tool if you want to increase your off page activities. The logic of this being that Google determine the reliability of your website on the basis of how many other sites want to be linked to your site.
5 Tips for link building:
- Engage in sufficient research to ensure quality link
- Ensure the links you are using are of relevant, interesting and recent information
- Make sure links are placed on relevant pages of your website
- Do not over load pages with outgoing links
- Link building is a continuous process in order to attract traffic
For more information Contact WebResults.ie
Search Engine Optimisation is all about improving the visibility of your website within the ‘Organic’ Search Engines. Website Optimisation is essential if you want to perform well in the Organic Searches on search engines such as Google, Yahoo, Bing etc. WebResults.ie have outlined 5 SEO tips to help you on your path to Website Optimisation in order to strengthen your web presence and in turn increase traffic and conversions.
1) Use keywords wisely
2) Always use Meta Data on every webpage
3) Engage in Link Building
4) Use friendly URL’s
5) Use Alt tags on all images
Almost 80 % of the traffic a website receives comes through the search engines. In order to keep driving targeted traffic, it is critical to be ranked high with the search engines for the search terms that are relevant to your business and this happens with keeping your focus on building content and optimising your pages. It is equally important to undestand the criteria search engines use to rank websites. Following the search engine guidelines will help you gain rankings for your relevant search terms and thus help ensure relevant traffic flows in, thereby increasing conversion rates.
Here is what a search engine looks for while ranking a website:
•Relevance to search
When a visitor types in a search term in a search engine, the search engine immediately finds and displays the websites that contain the information related to the keywords in the order of relevance. Since search engines are machines, they need a specific method by which to display the search results in a particular order by relevance. This is what we call ranking. The search engine decides the importance of a website based on certain algorithms, which judge the websites, giving them points – so the more points a website gets, the higher its ranking. These are the factors for ranking:
•How often the keyword or key phrase appears in the website content, meta tags, page titles, hyperlinks, inbound links, etc. If the keyword density exceeds the search engine’s limit, then it ignores your site. This is why keyword stuffing is never recommended.
•How many relevant inbound links appear on your site? Inbound links are seen as an endorsement of your sites relevance for the keyword. Here, an important thing is the quality of the inbound links. The sites from where the inbound links come must be sites that have a high ranking with the search engines.
•How often you have fresh content on your site makes a big difference to the search engines. Steady change in relevant keyword rich content makes the search engine rank you higher.
A good way to keep track of how well your site is doing is to constantly monitor it, so that the necessary changes can be made. One way to do this is to keep up to date with what is happening at the search engines via forums and ongoing discussions. Other than that, if you happen to be launching a new website or even revamping your old one, make keyword research a continuous process. You site must be optimised for the keywords that your niche market will use to reach your website. Keyword position also makes a big impact. Your content must be structured in a way that will appeal to your target market and regularly updated.
Developing back links or link building with sites that are relevant and popular is another crucial activity. There are many ways like article marketing, blogs, forums, etc. to do this.
Getting ranked high by search engines might seem intimidating, but it is only a matter of a few simple steps and patience. As always, unique content rules, along with what your peers think of you.
WebResults.ie carries out audits to determine how visible your website is to the search engines. We also offer a range of other services to build your websites web presence.
Google announced the other day that site speed is a factor in the search engine ranking of sites. So all other things being equal, a faster site will rank higher than a slower one. This is important to note in terms of search engine optimisation for your site.
While we encourage creating a visually stimulating site, keep in mind when using flash and other platforms that this can slow your site down.
Also keep in mind users without broadband. I know, its hard to imagine, but there is still large sections of Ireland with ye auld dial up! 3, the company responsible for rolling out broadband to these remaining parts of the country, is only required to provide speeds at the lower level of broadband capability so, flash based-sites may be slow at these speeds also and discourage users.