Posts Tagged diarmuid o'riordan
Where most online marketeers make great use of the Google Keyword tool to find new keywords/phrases, they tend to forget about the Google traffic estimator. You should take a look at this tool before you make any decisions on which keywords/phrases you choose for your campaign.
The tool gives you an estimate of what the results you would achieve if you ran a campaign with a given set of keywords. It can be difficult to get your campaign started, but keep in mind the benefits of pay per click of advertising and keep going.
If you are a website owner, and are anxious that you remain on budget, this is a great tool. Although you cannot entirely rely on estimates to be extremely accurate, they offer those new to adwords campaign the confidence to go ahead with it.
I would advice you to use this tool along with the Keyword tool to create your campaign. Along with one other crucial element: A daily budget.
Setting a daily budget is easy, and it allows you to evolve your adwords campaign at your own pace. If the cost associated with the number of clicks on your ad on a particular day exceeds that of your daily budget, your campaign will automatically end for that day.
In the short term, don’t worry about missing out on clicks when you reach your budget. It gives you the chance to analyse the success of the clicks you did get (bounce rates, time on site, sign-ups, sales etc. ), refine your ad copy, and overall refine your campaign and save yourself and your site money in the long term.
In my experience, new-comers to Adwords fail for two reasons:
1. They think their ad will not get clicked
2. They are afraid their ad will get clicked thousands of times and cost them big time
Use the Traffic Estimator and set a daily budget. You’ll then have the confidence to make your campaign a success for your site.
For more information on running pay per click campaigns, please click here.
I was actually searching for some unrelated information on former Irish international and Man City great ‘Terry Phelan‘ when i came across this video on YouTube about the possible return of the great man.
However, I had in fact stumbled upon Googles Search stories video creator. And thus, here is the fruit of a very productive 15 mins in the WebResults offices in UCD Nova…..
Its good fun, but could be used for business also. Create your own at http://www.youtube.com/SearchStories.
WebResults offers a Pay per click creation and management service specialising in Google Adwords. In our time running campaigns for clients, we have noticed a few crucial details that can make or break a campaign. When running your first Adwords campaign, you can be bombarded with tips and advice online. However, the 4 shorts tips below should be enough to ensure you make a successful start. Also included are links to free online tools that can make the most of your campaign.
Ensure you make use of broad, exact and phrase matching when researching keywords. When searching for relevant keywords, use the Google keyword tool to see search terms relevant to you product or service. There are different strategies that can be used for targeting. Where one is starting out their first Google Adwords campaign, it is advised that they use broad terms to begin with. Then monitor with Google Analytics and refine keywords into exact matches and adapt ads to maximise conversions and minimise cost.
Split Test Ad copy
When you create your ads, be sure to test them against each other to see which ones are performing best. You can divert investment to better performing ads and increase roi.
Use negative keywords
There is always time for pessimism! In effect, using negative keywords (e.g. -cheap books), means that if a searcher types in this keyword, your ad will not appear on the list of search results. The example given is a good one, if you can identify search terms used, that are unlikely to reflect your customers search term: Use negative keywords.
Monitor Keyword conversions
At any time for a business (even more so in current times) the conversion/sale is the goal from online advertising. Using Google analytics, you can monitor the search term that the most conversions/sales originate from. In order to maximize conversions/sales this search term can be used in the title of ads to draw in more potential conversions.
Please view this great informational YouTube clip for more details on Adwords.