Posts Tagged Web Results.

Merry Christmas & Happy New Year

Web Marketing, SEO, PPC want to wish all its customers a very Merry Christmas & a Happy New Year


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Top 5 Design Mistakes Small Business Make

If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding.

Potential customers visit your site specifically for its content, meaning its appearance and usability are critical to its success and how those users view your company. However, getting your web design wrong can have a negative impact on your business.

Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.

  1. Poor Navigation – People log on to your site to find particular information. If they can not find it quickly, they will leave and you loose potential business. A poorly organised website gives an impression of a poorly organised business. Make navigation easier and see visits to your site last longer. Use icons, logical groups and the breadcrumb trail to increase the friendliness of your site.
  2. No Clear Calls to Action – Driving visitors to your site is half the battle but if they do not know what to do when they get there, they will leave. Have clear calls to action on purchases or subscriptions. Use clear icons that display what you want from the visitor. Don’t make your user work or think or you will loose them. Have usable, simple and specific actions within every page
  3. Colour and Contrast – Ask yourself a basic question. Does the text have sufficient contrast compared to its background? Can your readers actually read it quickly without squinting? And are the colours appealing and not distracting? Asking yourself these questions and being honest with your answers can save you some time and effort.
  4. Content, Content, Content – How is your content organised? If it is not clear, concise and captive – you may be loosing out on some potential customers. Internet users do not like to read. They scan quickly, and if your content is not easily arranged for them, the will move on. Break up your content, use white space, headings and sub headings. Clear content equals clear decision making.
  5. Clutter – Are you trying to jam all your information on to one page? Please stop. Overloading pages with information, text and graphics creates a confusing site that leads to low traffic, a high bounce rate and potentially a poor Page Rank. Ask yourself a few questions. Is the information on this page really necessary and how does it aide a visitor to my site? Priorities your content and decide what is most important for you and your customer and sell it well. less is more.

Hopefully you will have found some useful information here. And if you think yourself culpable to any of the above sins, why not get in touch with us today and see how our services can benefit your company.

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Search engine optimisation Ireland

There has been a huge increase in demand for search engine optimisation services here in Ireland in recent months. Search engine optimisation (SEO) is well established abroad. In Ireland, it has been seen with a lower degree of importance relative to other forms of marketing. However, companies based here are becoming more aware of the importance of ranking highly for there specific keywords on search engines. Indeed, they are now viewing it as essential.

SEO IrelandEvidence for this can be seen in the new online marketing courses in Ireland. The Fitzwilliam Institute and the Digital institute both offer courses in online marketing, with emphasis placed on SEO. The demand for individuals coming out of these courses remains high despite the current economic climate in Ireland. Companies are looking to hire online marketing specialists in-house, and online marketing agencies are experiecing growth due to an increase in marketing spend on digital media in recent years.

So with increased education in the disipline, growing investment and employment, you may ask why? Why is it becoming so important? The answers are in the changing media comsumption habits here in Ireland.

  • over 70% of the irish population is now online
  • 80% of all online purchases begin with a search engine

Companies are realizing that they must have a presence online where customers are searching for their goods and services.

Certain companies are choosing to keep SEO and PPC activities in-house. They are using resources online to learn about various techniques. There are many articles and videos created by online marketing service providers that can be used for this purpose e.g. top ten tips on Seo.

Whether companies choose to carry out these activities in-house or they decide to out-source is an internal decision. However, there are external decisions are being made all the time by your customers regarding your product or service that makes the afore mentioned internal decision extremely important.

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