Posts Tagged Mobile marketing
7 Tips to Improve a Mobile Website
With the use of mobile rapidly rising, it is important that your business stays up to date with the latest developments and harness mobile’s ability to attract new customers whilst keeping current customers satisfied. A major factor in the success of your mobile marketing plan is having a responsive mobile website. Here are some elements of a mobile website that you should include;
Keep Your Mobile Site Simple, Consistent and Easily Navigable
When it comes to a good mobile website, you must remember that the visitor is using a much smaller screen to that of a desktop.
Your page should be clearly laid out with large aoncise headings.
Have key information only, on your pages, as too much information can become distracting and frustrating for a user of a mobile device.
Prioritise the content that users need most, and clearly present the key information for each topic.
Don’t include too many form fields (no more than 6) and include options they can select rather than type if relevant
Provide an Easy Scroll Experience
Visitors to your mobile website do not want to have to “pinch and zoom” their way through the site.
The best way to avoid this is having large and clear information with a scroll down function.
As previously stated, keep the content simple and concise, the visitor doesn’t want to read copious amounts of information when on their mobile device. Less information will make the scrolling function neater and easier to use and also will focus you on keeping to the point when writing your content.
Keep the Font Size Legible and Large
Keep the writing large and easy to read, a 14 point font size would be ideal.
Avoid complicated, fancy writing such as ALGERIAN OR Bush Script M7. Stick to fonts such as Helvetica, Myriad Pro & Mayberry Pro.
Keep Your Text, Short and Sweet
Use short and snappy content to keep your visitor engaged.
Create memorable phrases that your audience can easily tweet out and repost.
Include some action buttons such as, “BUY NOW” “REGISTER” “ENTER” etc.
Let the Imagery Speak
In a visually tight space such as mobile, a well selected image can quickly sum up your message.
Try to blend your image in seamlessly with the both the background and text. Avoid using harsh colours such as Neon Yellow which can make the screen difficult to look at.
Always remember to size your photos for web and compress them so your viewers will enjoy faster image loading time on the site.
Make Sure it Scales
There are over 500 different screen sizes for mobiles, making it a challenge to have a truly mobile optimised ubiquitous landing page.
Try the following to help scale your website;
- Make sure your page scales to both landscape and portrait views.
- Avoid coding your mobile site in Flash or using Flash video if you can because it does not load on all devices (mainly iPad and iPhone).
- It’s recommended to create your mobile site in HTML 5 because it solves many problems associated with flash on mobile.
Make Interface Actions Easy
If you are a retail outlet such as a cafe or shop, make it easy for your customers to find your location. Include universal symbols for links such as email and Facebook so that visitors can quickly interact with your site.
Adding a mobile strategy to your overall marketing campaign can help you connect with your customers effectively and at times most relevant for them. Mobile marketing is a fast growing environment, and you get on board now and don’t miss out on its fantastic opportunities. If you have any questions regarding mobile marketing, and what it can do for your business, please contact us at Webresults.
If you are looking for new insights on the latest webmarketing trends you might find some answers at the UX Factor seminar. This seminar is part of four half day conferences organised by the Irish Internet Association. The next one will take place in Dublin on the 10th April. The main subjects are design, mobile development, and user experience. This conference organised by experts in the field will allow you to learn more about how to make your website more effective and bring more conversions. See more information here.
Mastercard launches its digital wallet while Visa partners with Samsung. What changes does it involve for business ?
It is no longer a secret that there are great opportunities with mobile for business. Now, with Near Field Communication (NFC) technology customers will be able to pay, using devices equipped for that technology by bringing them close to each other, usually no more than 10cm apart. The launch of a digital wallet by MasterCard, and the partnership between Samsung and Visa announced at the Mobile World Congress in Barcelona, will make the use of mobile payment devices more accessible. What could this mean for your mobile marketing strategy ?
MasterPass, Mastercard’s digital wallet will not only make payment at the till easier, but also online payment by avoiding users having to input their credit or debit card details each time, which could have a considerable positive impact on m-commerce. MasterPass will also allow customers to scan a product barcode while it’s still in the store aisle and make the purchase within the store’s app.
Thanks to the partnership between Samsung and Visa, the leading smartphone on the market will be automatically equipped with the NFC payment app, Visa PayWave. This system will accelerate the availability of mobile payment around the world.
The development of m-commerce opens the door for great mobile marketing strategy.With every piece of information about your customers unified between the store, internet and the mobile, businesses may use this system to make the life of their customer’s easier, develop customised programs and personalise their offers.
Is your business ready for mobile ? Do you have a mobile site? Or do you want to develop a mobile marketing strategy ? For a free expert review of your mobile presence contact us now by email (email@example.com) or by phone (01) 2071872
The importance of having a good mobile marketing presence is increasing every year, with 32% of internet users in Ireland going online via mobile in 2012 (amas, 2012). This figure is likely to increase again in 2013 so if you have not got a mobile marketing strategy in place yet, now could be the time to start.
Tip 1. Make sure your website is mobile responsive.
Tip 2. Market your business using mobile coupons.
Tip 3. Have a strong social media presence.
Tip 4. Make your mailshots mobile friendly.
Tip 5. Make sure the information mobile customers want, can be accessed easily and quickly.
Is your website mobile responsive? Are you unsure what the next steps are for you? We offer mobile marketing and mobile web design/development services. For a free expert review of your mobile presence contact us now by email (firstname.lastname@example.org) or by phone (01) 2071872.