5 Essentials of PPC

Is your PPC marketing not going as well as you would have hoped?  Read on for our 5 essentials of PPC to get a greater understanding of where you might be falling short and see how you could improve your PPC campaign.

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PPC and Your Competitors

Ever wondered what you competitors are doing on their PPC campaigns? Read our article on PPC and Your Competitors to find some quick and easy ways to get more information about their keywords and more.

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9 Questions to Ask Before Entering Into A PPC Campaign

Are you entering the world of PPC?  Have one or two final questions before you click the Okay button on your campaign?  Read our article on PPC FAQ’s to see if we can answer your questions!

To read the full article, visit 9 Questions to Ask Before Entering Into A PPC Campaign.

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Can Your PPC Campaign Change Your Organic Rankings?

Have you ever wondered if your pay per click campaign is pinching traffic from your organic search engine listings?  Chief Economist at Google Dr. Hal Varian and his team recently released a set of results which web marketers the world over have been struggling over for some time, “Why pay for advertising for terms associated with our brand when we already rank on Googles first page?”

Well thanks to Google we now have an answer. Google have stated they believe there is value to be gained by paying for a click that you may be ranking well for organically. Read our full article here to find out what effect your PPC campaign is having on your organic listings.

Why use Conversion Tracking?

A conversion occurs when a click on your ad leads directly to user behavior that you deem to be valuable, this can include a sales, a newsletter sign up, a query request or even a website page view. Google has developed a conversion tracking tool to measure these conversions which ultimately will help you identify your advertising success.

Having access to conversion data allows you to make smarter online advertising decisions. For example, conversion reports can help you identify which ads and keywords work best for you. Therefore, you can remove ineffective ads or keywords and focus your budget on ones are resulting in conversions.

How it works:

PPC Ad Copy Tip – Include Promotional Offers

There are millions of people using search engines everyday and every one of those individuals is bombarded with PPC ads, organic search listings and display ads. The ad copy on your PPC ads is what can cause some one to click your ad over another. Therefore, this demonstrates the importance of writing effective ad copy that is compelling.  One tactic to encourage click through is to include promotional offers and calls-to-action in your ad copy.

Some example of promotional offers include:

AdWords Adds Top vs. Side

To help AdWords users get more accurate feedback on how their ads are performing, Google announced on Wednesday 13the July that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. This new data table option contrasts the statistics for ads appearing on the top of search with those appearing on the side.

Pay Per Click Advantages

Pay Per Click is quite a unique way of advertising in the new world. For example, it is completely exclusive to the internet, and it works in a way probably never thought possible before. There are three main advantages to using this type of advertising.

1) As stated, this is completely online. Online marketing is a relatively new thing, and one must analyze the benefits that it can bring. For example, many people will search for a service or a product online before anything else. This almost forces many companies and independent people to market online, especially if they are trying to be noticed locally. Unfortunately, especially for individual people and nonlocal topics, it is almost impossible to compete. This is the same as in any market in the real world. Fortunately though, there is Pay Per Click or PPC. This allows one to post an advertisement on search-related topics, ultimately allowing anyone to compete and advertise.

AdWords Editor Update – Version 9.0

Last week Google announced the release of AdWords Editor Version 9.0 which contains both improvements to functionality as well as additional feature. All of which will help improve efficiency when managing you AdWords account. Here at WebResults.ie we are finding these updates very effective and they havePrevious AdWords Editor problems and new updates:

• Problem:Having to edit excel sheet to match AdWords Editor –Solution: Columns can now be uploaded in any order once the appropriate header are in place and data can now be imported directly so no need for copy and paste.
• Problem: Difficulty finding and viewing negative keywords , placements or audiences – Solution: Now more easily locate and manage, instead of viewing this information within the Negatives tab, you now switch between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab. You’ll also be able to select duplicate negatives with a single button.
• Problem: Difficulty managing multiple accounts – Solution: AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu that displays recently accessed accounts, so that you can quickly switch from one to another.

New features of AdWords Editor:

• Version 9.0 now fully supports AdSitelinks. You can download Sitelinks data to your accounts in AdWords Editor, and you can import this information via numerous formats (CSV, XML or HTML file).
• You can also target mobile devices at campaign level, this makes editing this information more manageable in conjunction with other changes.

You can download the new AdWords Editor Version 9.0 from the AdWords Editor site. If you would like to learn more about the new Version 9.0 visit Google AdWords Editor support site.

Where do you think there is still areas for improvement for AdWords Editor?

AdWords Editor & its Benefits

AdWords Editor is a free Google application that makes managing your AdWords campaigns easier and quicker.  It allows you to update and edit your campaigns and then upload the changes to your AdWords account. There are numerous benefits derived from using AdWords Editor some are as follows:

• Work Offline -It allows you to work offline on changes and then upload them at a later stage
• Avoid mistakes -You don’t need to worry about mistakes as no changes are implemented until you post them
• Easy to undo – changes are easily undone by simply selecting the changes and reverting it.
• Bulk changes – You can make a large amount of changes in just a few steps for example add multiple keywords
• Copy and move items – It is easy to copy and move items between ad groups and/or campaign including keywords and ads. You can also copy and move ad groups to different campaigns. This can save a significant amount of time.
• Navigation – It is easy and quick to navigate around
• Save snapshot – It allows you to save a snapshot of the account which includes statistics for a chosen period of time
• Avoid duplicate keywords – It helps you find duplicate keywords in the same ad group or in other ad groups, this ensures that you are not bidding against yourself
• Negative keyword management – is made easier as multiple one can be uploaded at a given time

Whether you are new to Google AdWords or have been using it for years, AdWords Editor is an essential tool that every PPC Marketer should be using. It can save significant time when managing a campaign. Here at WebResults.ie we find the tool invaluable,anyone know of other good PPC Tools?