Posts Tagged google
In September 2013 Google announced the biggest update to its search algorithm in over a decade. The update is called Hummingbird and it is the third update in around 18 months after the Penguin and Panda updates. Although many sites felt the effects of Penguin and Panda, these two updates were just tweaks to an algorithm. However, the Hummingbird update was a major overhaul of the algorithm.
This update, like the ones before is aimed to improve the search results. So how is it going to do that? Hummingbird specifically focuses on semantics – which is the relationship between the words in the search. Therefore, Hummingbird will be paying more attention to each word in a search query, rather than just focusing on particular words. The aim is that the results match the meaning of the search rather than just a few words of the search.
So the principle is still the same; to produce high quality and regular content. But you may need to tweak your content in some ways. The update means Google is capable of understanding more detailed searches, so you may want to focus on more specific topics. Rather than writing about “the best mobile phones” you might write about the “the best mobile phones for business executives”. You can also vary your keywords as Google can now substitute a keyword, based on its understanding of the search, so an example of this could be substituting the term “GAA jersey” for “gaelic jersey”.
Although Google only announced the changes in September the changes have been in place since August. So if you have seen a major change in the traffic visiting your website since then it may be time to look deeper into the Hummingbird changes.
At Webresults.ie we provide a wide range of digital marketing services including search engine optimisation (SEO) and web content strategies. To find out more about any of our services please contact us.
This coming Monday July 22nd is the date when all adwords campaigns will switch over to “enhanced campaigns”. Google announced the change back in February saying that any campaigns not already changed over will be moved over by them.
Enhanced campaigns bring many new features to PPC advertising on the adwords platform including new bidding features across all devices. When you first switch over it seems you are required to target mobile devices but you can adjust the bid to -100% of your bids for your desktop/laptop campaign, which basically turns it off. You can also place higher or lower bids for tablets and mobiles as it may be more or less competitive on a different device. It even gives you the ability to bid higher when showing your ad on mobile devices to users who are within a certain distance of your business. Other new features include optimising your ads for varying user contexts – ability to show the right sitelink, app or extension based on the context of the potential customer and the device they’re using. There are also new advanced reports available in enhanced campaigns such as the ability to track new conversion types.
Google strongly advises businesses using adwords PPC advertising to make the switch to enhanced campaigns themselves rather than it being automatically switched over. Otherwise, if you don’t manage the switch over yourself, you may show in results for mobile even though you previously had mobile targeting turned off as your site is not mobile friendly.
Our advice is to ensure that you do make the switch over before Monday and put some time into setting up your enhanced campaign and take advantage of the new features. You will otherwise waste valuable budget, paying for irrelevant clicks.
At Webresults.ie we set up and manage Google Adwords campaigns. We can move your PPC Advertising campaign for you and ensure you are getting the most from your advertising budget. Contact us now to find out more.
WebResults.ie offers a wide range of web marketing services. We identify which activities will drive the best results for your business based on your business objectives and your target market. Whether it is a PPC advertising campaign, Social media activities or SEO Services, contact us now for a free consultation and we will get the web generating sales for your business – (01) 207 1872 or email firstname.lastname@example.org.
For the full article, visit 2 Simple Tips for PPC.