Archive for category Social Media Management
- Write relevant, compelling content
- Don’t just post for the sake of it. Provide information that will offer value to your clients.
- Teach them something new, that is relevant and that will help them gain something.
- Be sure that you use your social media activity to help you search engine rankings.
- Include search terms in your posts that contain the keywords that you are targeting as a business.
Engage with your customers
No matter which platform you are using it is important to interact with your customers. Make sure you connect with your customers by providing feedback, promoting conversation and encouraging debate. Talk about something that is novel or new. Post images, questions. This will also get people sharing with their connections. This is how great companies ensure social media success for Christmas.
Christmas is a busy time for everyone but it is also an expensive time. Providing value for your customers is so important. This could be anything from helpful blogs posts that are related to your product or providing discounts and vouchers online. Customers will be thankful as Christmas can be an expensive time for everyone.
Which Platform to use?
There are many platforms to choose from when planning your social media Christmas campaign. If your budget is tight try picking one platform first and see how it goes. It is better to have one good social media campaign on one platform rather than covering all social media angles and not doing well at all. Last year, Facebook was responsible for 4% of all Christmas visits to retail websites. Make sure your website is one of these this year!
Tip: Wish your fans a Happy Christmas around 23rd and make them aware of your post Christmas sales. Did you know Christmas Day 2012 was the 5th biggest shopping day of the year last year with over 107 million visits to retail websites. Do not miss out!
Paid Advertising on Social Media
- Run targeted pay per click campaigns using Twitter
- Target people who are connected to people who like your page on Facebook. Run a competition and use PPC advertising to get beyond your friends and family – find new prospects.
- Target relevant people using their email addresses through Facebook and remind them of your offering.
- Get on front of people who visited your website using ‘remarketing’activities.
- Understand what worked before. Analyse behaviour using analytics.
At Webresults.ie, we identify the right social media strategy for your business in order to achieve maximum results. We work with your business to build an effective social media campaign that produces results. Get in gear now and maximise your businesses potential. Contact us at Webresults.ie to get started today.
The Rabo Tweeties is an awards ceremony to celebrate the best of Irish businesses and Irish people on Twitter. There were 14 categories in all, including celebrity, TV, sport, Vine and business. Twitter users could vote for their favourite twitter account in each category by using the accounts Twitter handle and the relevant category hashtag. The Winners were announced at an awards ceremony in Dublin last night.
We would like to congratulate @DoneDeal, the winner of the Twitter business category, which is the Twitter account for Ireland’s largest classifieds website. Their account has almost 12,000 followers and they are very active posting links to their blog which usually has a few posts each week, they retweet some of their followers tweets which are about an item on sale through their site. They also have competitions and news from events they are taking part in.
We would also like to congratulate @SabaDublin, another business account that won the ‘food’category. Saba is an atmospheric eatery, serving tasty Thai & Vietnamese food on Clarendon Street, in Dublin’s city centre. . They again, as you would expect are very active and have almost 2,500 followers. They tweet about all their latest offers, retweet tweets from customers who enjoyed their meals there, they also tweet about events on in the city centre such as Arthurs Day and Oktoberfest, their cooking courses and sporting events.
For businesses, it is important to also ensure that you are using your social media activity to drive your rankings on Google. By taking the time to devise a focused Social Media Strategy, you can really bring benefit to your search engine optimisation.
Is your business making the most of social media? Have you got profiles set up on all the relevant social media platforms for your business? Are you active on them? Are your search engine rankings benefiting from your social media activity? If you would like to find out how your business can take advantage of social media, contact us at Webresults.ie. We offer a full range of digital marketing services including social media account management. We also run a Web Mentor Programme, where we guide your business on how to effectively manage your own Social Media activity. You never know maybe next year your business could be a nominee or even a winner at the #RaboTweeties.
To read the full article, visit Spotting Trends in Customer Comments on Social Media.
To read the full article, visit New Business and Social Media Marketing.
To read the full article, visit Facebook Update Targeting Tips.
For assistance and information about social media marketing and web marketing, contact us. For more information on this topic, click here.
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