The Facts On Social Media Analytics

Want to know more about social media analytics?  Read our article on how you can make the most of it and beat your competitors to the punch on finding the most valuable data available to your business!

To read the full article, visit The Facts On Social Media Analytics.

To find out more information on social media analytics and web marketing, contact us.  For more information on this topic, click here.

SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

Confused about whether you should be using SEO or Social Media to promote your business online?  Read our article on the advantages and disadvantages to get a better understanding of which may work for your business!

To read the full article, visit SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

To find out more about SEO and Social Media, contact us.  For more information on both topics and for downloadable resources on more topics, click here.

How Can Social Media Help Your SEO? Here’s how…

Are you using social media marketing for your business yet?  Did you know that social media can rank faster than a website can?  For more information read our article on Social Media Marketing and find out ways that social media can help with your SEO and boost your rankings on search engines!

To read the full article, visit How Can Social Media Help Your SEO? Here’s How.

For more information on Social Media Marketing and web marketing, contact us.  For further information on this topic, click here.

HootSuite – Social Media Management Tool

Hoot Suite is a social media dashboard that allows you to connect multiple social networks for managing social content. For example Facebook, Twitter, LinkedIn, WordPress and other social networks. It makes it easy to upload content to social networks as you can update all networks in one go. It was launched in December 2008 by Invoke Media.

Hoot Suite has a rapidly growing user base and have won awards including Mashable’s Open Web, Canadian New Media, and Shorty Awards. HootSuite has an array of features that make social media marketing easier to manage such as

Social Media as a Digital Marketing Tool

Social Media as a Digital Marketing Tool

There are many out there that are yet to grasp the enormous benefits that Social Media Marketing can offer a business. No matter how small or how large a company, if done properly, Social Media Marketing can open a lot of untapped opportunities due to the vast target audience available, which is only increasing. Social media allows for businesses to interact and connect directly with their customers and target audiences whilst also reducing their advertising and marketing costs on more traditional forms of media.

For those that are yet to realise the untapped glory that Social Media Marketing can offer a business; then read on. Firstly there are 3 main reasons why marketers and business leaders alike are attracted to the Social media;

• Level of adoption – almost everybody is jumping on the social media bandwagon these days which has seen a phenomenal growth in user rates. For example; Facebook has over 400 million active users (Ireland accounts for over 1.2 million of this figure – in Ireland alone you have the potential to target over 1.2 million people!!). Although Twitter is yet to reach the dizzy heights of popularity that Facebook has accomplished in Ireland its adoption and user rate is ever increasing. In January 2010 Twitter was recorded as having 150,000 Irish users, 7 months later this number is sure to have increased and continue to do so
• Regular interaction – since the introduction of Smartphones to the Market it is now easier than ever to stay in contact via social media applications. While on the go, people are updating their statuses and blogging on a regular basis. Therefore, more people are online more often
• The average user age bracket is expanding – no longer is the age group restricted to those in the 20 – 40 age group (a traditional marketer’s dream). With the influx of improved and user friendly technology it is expected to see more and more users from a variety of age brackets get involved with social media and participate in the activities that goes with it

As mentioned above, Facebook and Twitter are the two most popular Social Media sites in Ireland (and probably the world). Below is a list of benefits that Facebook and Twitter can bring about for a business;

Facebook facts and figures:

• Over 400 million users worldwide
• 50% of active users log on daily
• Collectively, over 500 billion minutes are spent on Facebook a month
• Average Facebook users are connected to 60 different pages, groups and events
• Average users create 20 pieces of content per month
• There are over 100 million Facebook users accessing their accounts via mobile devices – this figure is only set to increase

These are some of the figures that should get business leaders and marketing professionals alike who aren’t already on Facebook to get on board and create a fan page for their respective businesses.

By having a Facebook fan page or a presence on Twitter the opportunities become endless;

the number of fans is unlimited, SEO benefits, great for link building, targeting the right markets, networking, interaction with target audiences, Market expansion, cost effective advertising, 24/7/365 selling and interaction, adding value to your business, Brand and product/service offering, improves credibility (viral marketing techniques), promotes your “Brick and Mortar” presence as well as instant feedback allowing for 2 way communicative marketing between you and the customer, participating in Industry Conversation, gaining intelligence on your competitors (if you’re not on Twitter or Facebook, there’s a high chance your competitors are), real time reputation management (status updates are instant, you can monitor what is being said about your business in real time), promotion of blog or company website, market research purposes and Press Releases

A Facebook fan page also allows for instant status updates (great for driving instant sales and promotional use) and higher levels of interaction for customers.

Twitter and Facebook have become Internet darlings and clearly excellent Digital Marketing Tools. However, these promotional tools are only as effective as you allow them to be. It may be free and appear to be easy to use but it’s important that the right amount of time is invested into making these tools operate to the best of their ability and in turn serve your business and revenue figures. Engagement is important. It’s crucial to ensure that your pages aren’t boring and neglected. Updates should be regular to encourage higher interaction levels and thus new customers (and new and repeat sales).

Dublin Web Summit Event

Date: June 24th 3pm to 10pm

Location: Chartered Accountants House (beside trinity’s science gallery on pearse street)

This event is taking place on 24th of June and looks to be an interesting event with previous guest speakers including Michael Birch (Bebo founder) and Eamonn Fallon (co-founder of daft.ie).
It is a good opportunity to get ideas and inspiration while also networking with CEO’s, Investors and professionals from around the world. Tickets start at €90.00 and can be purchased on http://www.dublinwebsummit.com