Measuring SEO Success

 

Having put a lot of time and effort into devising a SEO strategy, it is now time to measure how effective it actually was. To do this there are three key performance indicators (KPI) to look at; 

• Rankings
• Traffic
• Conversions

The information gathered from these KPIs can be used to both measure the success of this campaign and provide valuable information for future campaigns.

 

Rankings:

Keyword rankings are a key component of the SEO process with the websites who are listed on the first page receiving up to 92% of the traffic share (Searchengineland.com, 2012). Over time a business can track keywords and see how effective each are with the ability to change them at any time. Keyword analysis involves some trial and error as a business might find out overtime that a keyword is just too broad and competitive for their business to rank high for.

 

Traffic:

Having your site appear on the first page of a search engine isn’t enough to classify a SEO campaign as a success. The traffic volume and quality of a search term must also be analysed. Traffic volume should be measured based on the number of visits that come from organic search. With a successful SEO strategy, there should be a significant increase in organic search traffic over time.

How much traffic you should expect depends on the size of your target audience. For example, a successful SEO campaign that targets people who are looking for a nationwide online retailer will deliver significantly more organic search traffic than a successful campaign targeting people who are looking for a local hairdresser.

Within this volume of traffic, the quality of the traffic must also be analysed. Some areas of interest when determining the quality of such traffic include, pages per visit, average visit duration and bounce rate. You are essentially looking for a high average duration with a large amount of pages visited whilst keeping your bounce rate low.

Conversions:

Through web analytics you can determine what you consider to be a goal or a conversion. This could be something like a visitor completing a subscription form or contacting the business. When these conversions are set up by you, you can use Google Analytics to track and record each conversion as it happens. You can even track each page a visitor viewed leading up to the conversion to see what links they clicked on etc, this can be done with tools such as mouseflow. Sales aren’t essential from first time visitors, it is good to make them aware of your brand and have them complete some form of conversion which will keep you in their minds for future reference. After analysing your conversions you can also pinpoint which keywords from organic search results attracted each visitor.

Conclusion                                                                                                                                                

Tracking these KPIs will not only allow you to measure your SEO campaign’s current performance, but it will also provide you with vital data to help ensure your next campaign is a success. For more information on measuring SEO or any other marketing activities, please contact us            

Inbound Marketing Essentials

 

Inbound Marketing is seen by many in the industry, as an essential tool for naturally attracting a wide range of potential customers. Inbound Marketing is a non aggressive approach to making your business known to new customers and forming a bond with current ones. When it comes to good Inbound Marketing practice, here are some of the essentials.

 

Know Your Customers:

A huge factor of Inbound Marketing is providing relevant and useful content / information for your target market. To do this you need to know who your customers are and what they are interested in. A breakdown of customer demographics and interests would be ideal.

 

Research Keywords Relevant to you:

Carry out a keyword analysis for words and terms associated with your business. The objective is to target keywords with a high search rate. Have your keywords as specific as possible to approach your target market rather than approach a broad and unreliable market.

 

Have a Strategy for your Content: (Know your Objectives)

Be sure to speak to your customers about content relevant to your industry. Your aim is to speak to each customer type at each level of the “sales funnel” (Leads – Opportunities – Proposals – New Customers).

 

Create Content Frequently:

Your aim is to now create educational, thought provoking content related to your business area. Think of what you would be more likely to share or comment on, don’t focus on sales and talking about what you do.  You need to be doing this at least once a week to keep your site fresh.

 

Insert Links:

Having both internal and external links throughout your content can both help with user experience and encourage inbound links from those external websites. Try to fit in maybe 1 or 2 links in your content.

 

Include Images:

Images help break up the content for the reader making the content more presentable when done correctly. Include an image title and alt text so that search engines can pick them up.

 

Incorporate Calls to Action:

After reading your piece of content, give the reader something to do or somewhere to go, ideally back to your website!

 

Share on Social Media:

Social Media sites provide a great platform for you to get your content out there and shared. It is a great opportunity for creating more inbound links to your site.

Why use Inbound Marketing for Your Business?

Build Your Business Profile:

Present your business as the experts in your field offering relevant, helpful information, updates, tips and advice. Generally information that is helpful to your clients and prospects when they are in the market for your products/services.

Give Personality to Your Brand:

Inbound marketing enables companies to express themselves in an informal manner. They can show what their company is passionate about and what motivates them.

Build Your Business Profile on the Web:

By offering interesting, engaging content, your contacts and followers will share your information with their contacts, building your community and getting your business in front of new prospects.

Engage With Customers:                 

Inbound marketing enables your company to engage with your customers on personal level

and build strong relationships. It makes your company more approachable to the public.

Improve Your SEO:                           

Effective inbound marketing will improve your SEO. The search engines are placing more and more priority on social media activities and links when presenting search engine results. By focussing on the terms that are most relevant and building content around them on both social networks and your site, you will build up your rankings on the search engines for terms most relevant to your business. At Webresults.ie we can help you create a successful content strategy that will maximise your SEO and social media activity to drive sales for your business.

If you would like to find out how to devise and implement a successful inbound marketing strategy for your business that will build your profile and drive more high quality customers to your business, please contact Webresults.

3 SEO Musts

Are you struggling with your sites SEO and ranking?  Read our 3 musts of SEO now to see how you can improve your website and it’s search engine ranking!

To read the full article, visit 3 SEO Musts.

For more information on search engine optimisation and web marketing, contact us.  For more information on this topic, click here.

Keyword Research, SEO Vs PPC

Do you treat your SEO and PPC keyword research the same?  Read our article to find out why they’re different and why your keyword analysis should be carefully thought about.

To read the full article, visit Keyword Research, SEO Vs PPC.

For more information on SEO, PPC and web marketing, contact us.  For more information on this topic, click here.

What Is SEO?

What is SEO and how can it help your company?  Read our article for more information on SEO to get a better understanding on search engine optimisation and how it can benefit your business.

To read the full article, visit What is SEO.

For more information on SEO Dublin, our search engine optimisation company – Webresults.ie, contact us.  For more information on this topic, click here.

FAQs of the SEO World Summed Up In 8 Points

If you have some questions regarding SEO and search marketing, you are not alone! Read our article on SEO now and see if we can help to resolve your SEO issues and questions!

To read the full article, visit FAQs of the SEO World Summed Up In 8 Points.

For Web Marketing Services, including bringing the skills in-house through our Web Mentor Programme, contact us on 01 2071872 or via our contact form.

9 Questions to Ask Before Entering Into A PPC Campaign

Are you entering the world of PPC?  Have one or two final questions before you click the Okay button on your campaign?  Read our article on PPC FAQ’s to see if we can answer your questions!

To read the full article, visit 9 Questions to Ask Before Entering Into A PPC Campaign.

For more information on PPC and web marketing, contact us.  For more information on this topic, click here.

How Can Social Media Help Your SEO? Here’s how…

Are you using social media marketing for your business yet?  Did you know that social media can rank faster than a website can?  For more information read our article on Social Media Marketing and find out ways that social media can help with your SEO and boost your rankings on search engines!

To read the full article, visit How Can Social Media Help Your SEO? Here’s How.

For more information on Social Media Marketing and web marketing, contact us.  For further information on this topic, click here.

Why PPC Cannot Be Ignored By Small Businesses

Are you a small business but want to keep up with your large competitors?  Are you looking to grow your company?  PPC can help you establish yourself as a key player as fast as you can click! Find out more by reading our article on why PPC cannot be ignored by small businesses!

For the full article, visit Why PPC Cannot Be Ignored By Small Businesses.

For more information on PPC and web marketing, contact us.  For more information on this topic, click here.

Understanding Free Keyword Tools Online

Having trouble understanding which free keyword tools to use on the internet? With so many options available, we have helped narrow it down to just a few so you don’t have to!

To read the full article, visit Understanding Free Keyword Tools Online.

For more information on keyword research and web marketing, contact us.  For more information on this topic, click here.