Measuring SEO Success

 

Having put a lot of time and effort into devising a SEO strategy, it is now time to measure how effective it actually was. To do this there are three key performance indicators (KPI) to look at; 

• Rankings
• Traffic
• Conversions

The information gathered from these KPIs can be used to both measure the success of this campaign and provide valuable information for future campaigns.

 

Rankings:

Keyword rankings are a key component of the SEO process with the websites who are listed on the first page receiving up to 92% of the traffic share (Searchengineland.com, 2012). Over time a business can track keywords and see how effective each are with the ability to change them at any time. Keyword analysis involves some trial and error as a business might find out overtime that a keyword is just too broad and competitive for their business to rank high for.

 

Traffic:

Having your site appear on the first page of a search engine isn’t enough to classify a SEO campaign as a success. The traffic volume and quality of a search term must also be analysed. Traffic volume should be measured based on the number of visits that come from organic search. With a successful SEO strategy, there should be a significant increase in organic search traffic over time.

How much traffic you should expect depends on the size of your target audience. For example, a successful SEO campaign that targets people who are looking for a nationwide online retailer will deliver significantly more organic search traffic than a successful campaign targeting people who are looking for a local hairdresser.

Within this volume of traffic, the quality of the traffic must also be analysed. Some areas of interest when determining the quality of such traffic include, pages per visit, average visit duration and bounce rate. You are essentially looking for a high average duration with a large amount of pages visited whilst keeping your bounce rate low.

Conversions:

Through web analytics you can determine what you consider to be a goal or a conversion. This could be something like a visitor completing a subscription form or contacting the business. When these conversions are set up by you, you can use Google Analytics to track and record each conversion as it happens. You can even track each page a visitor viewed leading up to the conversion to see what links they clicked on etc, this can be done with tools such as mouseflow. Sales aren’t essential from first time visitors, it is good to make them aware of your brand and have them complete some form of conversion which will keep you in their minds for future reference. After analysing your conversions you can also pinpoint which keywords from organic search results attracted each visitor.

Conclusion                                                                                                                                                

Tracking these KPIs will not only allow you to measure your SEO campaign’s current performance, but it will also provide you with vital data to help ensure your next campaign is a success. For more information on measuring SEO or any other marketing activities, please contact us            

Keyword Research, SEO Vs PPC

Do you treat your SEO and PPC keyword research the same?  Read our article to find out why they’re different and why your keyword analysis should be carefully thought about.

To read the full article, visit Keyword Research, SEO Vs PPC.

For more information on SEO, PPC and web marketing, contact us.  For more information on this topic, click here.

FAQs of the SEO World Summed Up In 8 Points

If you have some questions regarding SEO and search marketing, you are not alone! Read our article on SEO now and see if we can help to resolve your SEO issues and questions!

To read the full article, visit FAQs of the SEO World Summed Up In 8 Points.

For Web Marketing Services, including bringing the skills in-house through our Web Mentor Programme, contact us on 01 2071872 or via our contact form.

How Can Social Media Help Your SEO? Here’s how…

Are you using social media marketing for your business yet?  Did you know that social media can rank faster than a website can?  For more information read our article on Social Media Marketing and find out ways that social media can help with your SEO and boost your rankings on search engines!

To read the full article, visit How Can Social Media Help Your SEO? Here’s How.

For more information on Social Media Marketing and web marketing, contact us.  For further information on this topic, click here.

Understanding Free Keyword Tools Online

Having trouble understanding which free keyword tools to use on the internet? With so many options available, we have helped narrow it down to just a few so you don’t have to!

To read the full article, visit Understanding Free Keyword Tools Online.

For more information on keyword research and web marketing, contact us.  For more information on this topic, click here.

PPC For Dummies

 

 

Are you confused about what Pay-Per-Click is? Are you considering entering into the world of paid internet advertising but do not fully understand how and why PPC works? Read more on PPC here to understand it and have your questions answered.

To read the full article, visit PPC For Dummies.

For more information on pay-per-click advertising and web marketing, contact us.  For more information on this topic, click here.

Analytics Explained, and How You Can Benefit From It

Are you using web analytics to monitor your internet website, online campaign, social media, mobile media or advertising?  Read for more information on what web analytics is and how it works from initial goal setting to charts and figures.

For the full version of this article, visit Analytics Explained, and How You Can Benefit From It.

For more information on Web Analytics and our other web services, contact us.  For further information on this topic and analytics tools available click here.

Google Traffic Estimator tool

The Google Traffic Estimator tool is designed to give you keyword search traffic and cost estimates at a glance. Simply enter the keywords, budget parameters and regions to find the cost, clicks and position of your ads. To use the Google Traffice Estimator, follow these simple steps:

Market Samurai SEO Tool

The Market Samurai tool is a keyword research and SEO Tool. Some consider it to be the best keyword research tool as it gathers a lot of data from a number of different sources and displays it back to the user in quite a clear and concise manner. A major advantage of this tool lies in the fact that you can try it out for free before you purchase it allowing you to judge yourself how useful it can be before spending money. This demonstrates that Market Samurai developers are quite confident in the software, as they know once you try it that it will meet your expectations.

To compare the Google Keyword Tool versus Market Samurai would be unfair as we are not comparing like with like. Market Samurai is quite an extensive tool and can do much more than determine keywords and phrases. Some of the other features include:

Keyword Analysis – Top Tips

Several types of techniques can be used to promote an organisation’s website and build their web presence. Keyword analysis is one of the techniques and is considered to be one of the most important aspects of SEO. This research and in-depth analysis enables organisations to identify and zone in on words which are often used and searched for by their target customers. Including keywords in the content on your web pages and meta tags will increase the overall ranking for your site. Discussed below are tip and advice for keyword analysis.

Below is 6 Top Keyword Analysis Tips that can help you determine the most effective keywords for your business:

1. Conduct thorough initial research
2. Continuously carry out keyword research regularly
3. Always check the level of competition 
4. Use specific keywords for your company
5. Know your target market
6. Use a good Keyword tool

Determining and incorporating the right keywords to attract you target market is the basis of good SEO, so understanding the best approach to this is invaluable. To read this article fully and gain a better understanding of how to go about effective keyword analysis please click through here.

If you have any other tips or advice that you think are over looked here please let us know!!