Why Videos On Your Site Are Great For SEO

Did you know that rich content like videos can help your SEO? Read our article to find out how they can help and the benefits of videos to your customers!

To read the full article, visit Why Videos On Your Site Are Great For SEO.

For more information on website usability and web marketing, contact us.  For more information about this topic, click here.

The Facts On Social Media Analytics

Want to know more about social media analytics?  Read our article on how you can make the most of it and beat your competitors to the punch on finding the most valuable data available to your business!

To read the full article, visit The Facts On Social Media Analytics.

To find out more information on social media analytics and web marketing, contact us.  For more information on this topic, click here.

SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

Confused about whether you should be using SEO or Social Media to promote your business online?  Read our article on the advantages and disadvantages to get a better understanding of which may work for your business!

To read the full article, visit SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

To find out more about SEO and Social Media, contact us.  For more information on both topics and for downloadable resources on more topics, click here.

How Can Social Media Help Your SEO? Here’s how…

Are you using social media marketing for your business yet?  Did you know that social media can rank faster than a website can?  For more information read our article on Social Media Marketing and find out ways that social media can help with your SEO and boost your rankings on search engines!

To read the full article, visit How Can Social Media Help Your SEO? Here’s How.

For more information on Social Media Marketing and web marketing, contact us.  For further information on this topic, click here.

A Quick Guide to Social Media Marketing

Have you started using social media to promote your business? Are you unsure of how to use it properly/effectively for online advertising? Our article on Social Media for beginners may be just what you need to understand how and why it is a great tool for your business.

You can read more about Social Media Marketing at A Quick Guide to Social Media Marketing.

If you would like more information on social media marketing and web marketing, contact us.  For more information on this topic, click here.

Good Content But Still Not Ranking? See Where You Might Be Falling Short

Is your content great but you still have trouble ranking highly and getting links? Are you getting the most out of your website and social media? Here are some mistakes you might be making without even realising that could save your business time and energy on content management.  In today’s market, the world of content management can be confusing, let’s make it easier for you!

To read the full version of this article, visit Good Content But Still Not Ranking? See Where You Might Be Falling Short.

For more information about our web services contact us.  For further information on this topic, click here.

Interactive YouTube Ads – Clever or Pointless?

To promote the new Kung Fu Panda movie ‘Kung Fu Panda 2’ which is due for release next week, Dreamworks have released an interactive Youtube showpiece to drive interest to the movie.  However, this innovative type of YouTube Advertising is not the first of its kind with other companies such as Tipp Ex demonstrating its creative side last year. Personally I think they make advertising fun and interesting as they branch away from standard approach and move towards  interactivity.

Although with so many brands trying to vie for our attention, do you think this Clever Advertising or Pointless Waste?

YouTube Advertising Benefits

YouTube is now averaging at one billion video views per day globally, in the UK alone there is 1.25 billion views each month! YouTube has become the second most popular search engine in the world after Google and it is estimated that there are 24hours worth of video uploaded every minute! Therefore, it is an obvious choice to promote your brand and products as the viewer base is both broad and diverse.

YouTube is a great way of merging the advantages of TV Advertising and education with the interactivity of the web. The focus is on informing, entertaining and educating and there are a variety of ways in which companies can use YouTube Advertising.

1. Promote Content On Youtube – Promoted AdVideos, TrueView Video Ads, A Brand Channel
2. Easy to Measure and Analyse – YouTube Analytics called ‘Insights’
3. Choose Your Space – Partner Watch: advertise next to content partners, Video Targeting Tool: hand pick the videos you want to advertise against.

There are a number of different Advertising Formats available on YouTube to suit most businesses. Just look at how well it worked for Tipp Ex. Anyone else seen any other good ones?

 

Importance of Having an Internet Strategy

Every day we are subjected to advertising campaigns, all via different mediums  – billboards, TV, radio, print, online. Although we have had the internet for many years now, it’s only in the last few years that it has become a serious money making ground in terms of advertising. Nearly every quality website that you land on nowadays has some form of advertising on it, whether it’s been paid for or not.

Even having a viral campaign has proven hugely successful for many businesses and creating awareness. Take for example the Old Spice “Should your Man smell like an Old Spice Man?” campaign. With over 20 million hits on Youtube.com since its release in June 2010 it has definitely proven one of the most successful campaigns of the year. This particular campaign owes some of its success to Social Networking as it was from people posting it on Facebook and Twitter pages that helped the campaign gain so much recognition.

Almost all companies are on the Web in one form or another. When devising a marketing plan for your business/product it is essential to work a digital strategy into the mix otherwise a huge chunk of your target market may go un – targeted. Almost everybody can be targeted online whether it is via Facebook, LinkedIn, Twitter, Email etc. there are too many windows of opportunities that you could be missing out on by not having a digital marketing/advertising strategy.

 

Dublin Web Summit Event

Date: June 24th 3pm to 10pm

Location: Chartered Accountants House (beside trinity’s science gallery on pearse street)

This event is taking place on 24th of June and looks to be an interesting event with previous guest speakers including Michael Birch (Bebo founder) and Eamonn Fallon (co-founder of daft.ie).
It is a good opportunity to get ideas and inspiration while also networking with CEO’s, Investors and professionals from around the world. Tickets start at €90.00 and can be purchased on http://www.dublinwebsummit.com