YouTube is now averaging at one billion video views per day globally, in the UK alone there is 1.25 billion views each month! YouTube has become the second most popular search engine in the world after Google and it is estimated that there are 24hours worth of video uploaded every minute! Therefore, it is an obvious choice to promote your brand and products as the viewer base is both broad and diverse.
YouTube is a great way of merging the advantages of TV Advertising and education with the interactivity of the web. The focus is on informing, entertaining and educating and there are a variety of ways in which companies can use YouTube Advertising.
- Promote Content On Youtube – Promoted AdVideos, TrueView Video Ads, A Brand Channel
- Easy to Measure and Analyse – YouTube Analytics called ‘Insights’
- Choose Your Space – Partner Watch: advertise next to content partners, Video Targeting Tool: hand pick the videos you want to advertise against.
There are a number of different Advertising Formats available on YouTube to suit most businesses. Just look at how well it worked for Tipp Ex. Anyone else seen any other good ones?