Content Writing: An Inbound Marketing Essential

Content Writing:

 

Content Writing

Content writing is a form of inbound marketing which many marketers having taken a great interest in. This involves writing blogs or articles about topics which relate to your company. This content is given out freely to the public and is a good way of connecting with your customers and sharing your knowledge presenting you as the expert in your field.

The content will involve a mix of topics and formats around topics that are relevant to your target market and information that will help them move closer to using your services or purchasing your products.
The approach is not promotional and doesn’t involve hard sales language. The content is more focused on relevancy, interesting, compelling and practical information. The content could be a review of a new product or a piece on the changing environment of an industry, a relevant event or a question or comment to get engagement or interaction from the reader It should help draw parallels between what is important to the customer and what the company stands for.

Research carried out by Hubspot revealed that those who blogged recorded 55% more visitors than those who didn’t, showing the power good content can have. However, for this content to succeed in warming your brand to current and potential customers; it has to be good!

 

9/10 Business to Business (B2B) companies say that they will be producing more content than they did last year. This means that there will be a constant stream of content covering every area of business. So you will need to make your content stand out from the crowd and be beneficial to the reader, offering good advice and a critical outlook, so that it has a relevant impact on the customer’s viewpoint.

When writing a blog try to create educational, thought provoking content related to your company. Think of what you would be more likely to share or comment on, don’t focus on  sales and talking about what you do.

Your website and blog content should be used in conjunction with other inbound marketing tactics such as SEO and Social Media, including the search terms you are targeting as a business so that your content will show up in search engine results.

Social media is a great tool for making people aware of your website content or your blog. By leaving links to your blog on social media sites, customers might then explore the rest of your site having read your piece. This could lead to sales and feedback.

Why use content writing?

 

Build Customer Relationships:  

• With good content writing you can build strong relationships with current and potential customers. At Webresults we can help you devise a content plan and create strong and compelling content

 

Give Customers an insight into you:    

• Good content writing can give customers an insight into what it is your company is passionate about and puts a human voice behind the brand. This will build trust with your customers

Create Natural Interest:             

• Content writing is a good way of gaining natural interest in your brand from potential customers. Customers will also view your brand more favourably to those who force advertising at them constantly

      Building your rankings on the search engines:

• Publishing relevant content, that is optimised and around topics that your target market are searching around and interested in, will offer more opportunity for the search engines to pick up your information pieces/articles and by your readers liking and sharing your content, they are giving the search engines more reasons to rank your content above other similar content.

Present you as the expert in your field- Having a strong content plan will build the profile of your business as well as your own professional profile, giving more credibility in your business and your services.

 

For more information and advice on good content writing, contact us at: http://www.webresults.ie/contact

The Facts On Social Media Analytics

Want to know more about social media analytics?  Read our article on how you can make the most of it and beat your competitors to the punch on finding the most valuable data available to your business!

To read the full article, visit The Facts On Social Media Analytics.

To find out more information on social media analytics and web marketing, contact us.  For more information on this topic, click here.

SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

Confused about whether you should be using SEO or Social Media to promote your business online?  Read our article on the advantages and disadvantages to get a better understanding of which may work for your business!

To read the full article, visit SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

To find out more about SEO and Social Media, contact us.  For more information on both topics and for downloadable resources on more topics, click here.

How Can Social Media Help Your SEO? Here’s how…

Are you using social media marketing for your business yet?  Did you know that social media can rank faster than a website can?  For more information read our article on Social Media Marketing and find out ways that social media can help with your SEO and boost your rankings on search engines!

To read the full article, visit How Can Social Media Help Your SEO? Here’s How.

For more information on Social Media Marketing and web marketing, contact us.  For further information on this topic, click here.

A Quick Guide to Social Media Marketing

Have you started using social media to promote your business? Are you unsure of how to use it properly/effectively for online advertising? Our article on Social Media for beginners may be just what you need to understand how and why it is a great tool for your business.

You can read more about Social Media Marketing at A Quick Guide to Social Media Marketing.

If you would like more information on social media marketing and web marketing, contact us.  For more information on this topic, click here.

Pinterest gets a Plug-In

Pinterest has become the third most visited social network in the United States with more users that Google Plus, YouTube and LinkedIn combined. The social network will undoubtedly continue to break all sorts of online records as its community builds across the Atlantic.

With its meteoric rise it has taken the attention of two Dutch marketers who have created a dynamic plug-in the ‘Pinner’ that allows WordPress users to share material to their Pinterest account which can be scheduled and targeted at key segments.

 

Check out our article here to learn how the WordPress Pinner can help you plan your activities on Pinterest and increase your engagement levels.

5 of the Best SEO Plugins for WordPress

You can blog on a regularly basis with quality content but if you don’t have good SEO, then odds are you won’t have many readers. WordPress, the leading bloging platform takes Seo very seriously and provides a plugin community that values SEO and has developed a number of plugins to help. Plugins allows users to extend their WordPress blogs abilities beyond the features that are part of the base install; WordPress has a database of over 18,000 plugins with different features.

The five plugins listed below will increase traffic to your blog. They will enable you choose the right tags, tell search robots what to work on, optimize your post titles and more.

1. Automatic SEO Links

2. Google XML Sitemaps

3. Nofollow Case by Case

4. SEO for Paged Comments

5. SEO friendly and HTML valid subheadings

To read more on this go to article 5 of the Best Seo Plugins for WordPress on our website

Blogspot vs. WordPress

Recently here at WebResults, we set up the company blog on http://www.blogger.com. However, i have had experience with WordPress and it wasn’t long before i had successfully campaigned for a change in host. So why is WordPress better?

Maybe i didnt give blogspot a chance, but it lacks a number of useful attributes that are easily accessable through WordPress:

• Easy to setup new authors
• Categorized blogging: Essential for usability of blog in my view
• Branding your site. While blogger retains ownership of your site, you can easliy purchase transfer your wordpress to your own domain name.
• Insert YouTube clips and other multimedia
• Blog stats and view-counts
• You can schedule posts
• WP blogs have pages

These reasons and more made the decision to transfer from blogger to WP an essential one for WebResults. Here’s a quick video detailing how to Import blogs from your blogger account to WP.