Posts Tagged Google Adwords
Google Keyword Planner
The once useful and efficient Google Keyword tool is no longer in use. It has now been reincarnated as Google Keyword Planner. This has earned a mixed response from its users, and there are both positives and negatives to be found with this new Keyword Planner application.
The Keyword Planner function is a combination of the Keyword Tool and the Traffic Estimator, which aims to give you results for both through one platform. Here is a breakdown of the positives and negatives of this new Keyword Planner.
Positives of Keyword Planner:
- A major development in the Keyword Planner is its ability to provide the volume of a keyword search at a city level, which enables organisations to segment their audience to specific geographic locations for optimum results.
- Users can now upload up to 10,000 keywords from their own list to get performance data.
- The Keyword Planner also allows users to categorise results by ad group, landing page, among others.
Negatives of Keyword Planner:
To use the Keyword Planner, users must now login to a registered AdWords account.
The Keyword Planner doesn’t offer the following;
- Match type data for search volume.
- Global vs. Local monthly searches.
- Device targeting.
Are you having problems with the new Keyword Planner?
At WebResults, we have a team of Adwords experts who know how to best use the Keyword Planner tool for optimum results. Please contact us, and we can help you set up an effective Adwords campaign, among our many other services.
This coming Monday July 22nd is the date when all adwords campaigns will switch over to “enhanced campaigns”. Google announced the change back in February saying that any campaigns not already changed over will be moved over by them.
Enhanced campaigns bring many new features to PPC advertising on the adwords platform including new bidding features across all devices. When you first switch over it seems you are required to target mobile devices but you can adjust the bid to -100% of your bids for your desktop/laptop campaign, which basically turns it off. You can also place higher or lower bids for tablets and mobiles as it may be more or less competitive on a different device. It even gives you the ability to bid higher when showing your ad on mobile devices to users who are within a certain distance of your business. Other new features include optimising your ads for varying user contexts – ability to show the right sitelink, app or extension based on the context of the potential customer and the device they’re using. There are also new advanced reports available in enhanced campaigns such as the ability to track new conversion types.
Google strongly advises businesses using adwords PPC advertising to make the switch to enhanced campaigns themselves rather than it being automatically switched over. Otherwise, if you don’t manage the switch over yourself, you may show in results for mobile even though you previously had mobile targeting turned off as your site is not mobile friendly.
Our advice is to ensure that you do make the switch over before Monday and put some time into setting up your enhanced campaign and take advantage of the new features. You will otherwise waste valuable budget, paying for irrelevant clicks.
At Webresults.ie we set up and manage Google Adwords campaigns. We can move your PPC Advertising campaign for you and ensure you are getting the most from your advertising budget. Contact us now to find out more.
WebResults.ie offers a wide range of web marketing services. We identify which activities will drive the best results for your business based on your business objectives and your target market. Whether it is a PPC advertising campaign, Social media activities or SEO Services, contact us now for a free consultation and we will get the web generating sales for your business – (01) 207 1872 or email firstname.lastname@example.org.
Are you confused about what Pay-Per-Click is? Are you considering entering into the world of paid internet advertising but do not fully understand how and why PPC works? Read more on PPC here to understand it and have your questions answered.
To read the full article, visit PPC For Dummies.
Google plan to discontinue the sending of Adwords Custom Alerts on the 30th of June. These were notifications that you could set up within Google Adwords to alert you whenever certain things happened within you Adwords campaigns; things that you would wish to act on in a certain way.
Google now feels these are no longer necessary. To find out why, read the full article on our website: Adwords Custom Alerts will become inactive soon.
For more information about Pay Per Click campaign management, please call us on 01 2071872 or contact us via our contact form.
Changes to how ads are displayed recently came into effect. Google decided to restrict the period of of time ads could remain on an even-rotation setting. After 30 Days ads within ad groups would be optimised, i.e. the better performing ads would automatically be displayed more often.
However, this caused uproar among advertisers who wanted to retain more control over their ads.
Read the full article on our website: Changes to the Google Adwords Even-Rotation Setting.
Improving your Adwords quality score can improve your ads’ positions and reduce the cost per click. So it’s worth doing your keyword research properly and splitting your ads into different ad groups focusing on keywords, ensuring that the landing page is very relevant to the keywords.
Through split-testing your ads, over time you should, over time, be able to increase your quality score by making your ads as relevant as possible to the keywords you are targeting.
Read the full article for Adwords – Tips on Improving Your Quality Score on our website.