Improving Exact Match and Phrase Match matches in Adwords

Google_logoSometimes it can be difficult to find a balance between using Broad Match keywords on your Adwords campaign – to generate more impressions in the hopes of getting clicks – and using phrase match or exact match in the hopes of reducing the number of clicks that don’t convert because the person was searching for something different.

However, using phrase match or exact match meant that you might miss clicks from people searching for exactly what you are offering, bu they have simply misspelled a word or used a slight variant of the word that still means the same thing.

Well, that is about to change. Read more about Google Adwords’ Phrase and Exact Match update.

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