What Can be Learned from SEO to Improve PPC Campaigns?

ppc-v-seoSearch marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that some of these keywords may be too general and too expensive use in PPC campaigns.

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For more advice about PPC campaigns or Adwords campaign management contact us.


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