Archive for category web strategy

Tips on Increasing User Signups

How to Increase user signups:

 

There are many different changes that can be made to one’s webpage to try to increase your signups, such as free newsletters or free trials. These kind of signups are easy to include on WebPages, and don’t require extensive coding changes.

 

Here are 5 simple tips that will boost your signups and in turn increase your conversions.

 

Make Your Call to Actions Obvious:

Within a signup page, a clear call to action is vital. Without it, the process becomes redundant as visitors don’t want to spend time trying to figure out how they go about signing up.

 

Call to Action

Webresults Call to Action

 

Differentiate your call to action from the rest of the page. Use contrasting colours, a larger font and prominent positioning for the best results.

 

Keep Your Signup Form Simple:

You will know yourself from past experiences, when faced with a long and complicated signup form; you are more than likely going to leave that page. Try to stick to essential information only, if no money is involved then just look for their name and email address. With money involved just ask for the bare minimum required by your credit card processor.

Simple Form

Simple Form

 

Offer a Guarantee:

Offer a guarantee on the product or service the customer is signing up for. If it is something a free newsletter then show a guarantee that you will not share their email with anyone else and also tell them that they can opt out of the newsletter at any time. This can help build trust between your brand and customer.

 

Signup Guarantee

Signup Guarantee

 

For paid products, offer a guarantee of 30 – 60 days if possible so that customers will feel more secure about purchasing your product.

 

Use Popup forms:

Short and simple popup forms can be a great way of having a visitor sign up to your service in a quick manner. By producing a short form through a modal window, the visitor may see how easy it is to sign up and opt in there and then. This also takes out the hassle of having to navigate their way through your site looking for a signup form.

 

Offer Incentives:

Let’s face it, we all like free things! Offering a small incentive for users to sign up to your subscription can greatly improve conversions. Even small incentives such as a free trial or consultation can be enough to entice a visitor to sign up.

 

At Webresults.ie we offer a wide range of digital marketing services such as PPC and SEO. If you have any questions on how to increase signups on your site or ways of improving traffic to your site, please contact us.

 

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An Overview of Mobile’s Importance in Digital Marketing

Rise in Mobile: An Overview

                                                                                                                

Mobile is growing faster than any other technology before it. Smartphones are quickly developing with 47% Irish people currently owningMobile site one (Mediascope, 2013). Smartphones are the perfect medium for those wanting to access the web while on the go enabling people to always stay connected. Approximately 1.2 million Irish people go online using a mobile device (Mediascope 2013). This creates an ideal opportunity for marketers to attract those browsing the web on their phones through mobile marketing.

This means companies must make their websites mobile responsive so these potential customers can access your site through their phones. Those browsing on their phone do not want to have to pinch and grab their way through a site. On clicking through to a site on their mobile, they should be brought to a site which is fitted to suit the size of their screen. Once set up correctly this will be done automatically.

Google have also been quick to consider mobile devices when delivering search results. If Google is aware that a search is being conducted on a mobile device, then it filters search results to cater for those on the go. This is particularly effective for those with paid Google Adwords campaigns.

Tablets such as Ipads are also constantly growing in use with 12% of Irish people currently going online on a tablet device (Mediascope 2013). These devices are known to be used more frequently at home, particularly in the evening time for browsing the web.

This rise in mobile should also be considered when using email as a component of your marketing strategy. In research done by Litmus, they found that email opens on smartphones and tablets have increased 80% over the last six months. People who are opening emails on their phone are unlikely to download any image attachments which accompany emails. This means that your email campaign should aim to get its information across textually without relying on fancy imagery, as to accommodate your mobile audience.

Why use Mobile Marketing?

Reach a wider audience:

When using mobile marketing as a part of your marketing strategy, you can now reach a wider market of consumers who are constantly on the go. This is a very specific type of consumer, but also a vital type.

Stand out from the competition:

Mobile marketing is growing fast however a majority of sites are unresponsive to mobile; it would therefore be refreshing for a mobile consumer to come across your page which caters to their needs. A small improvement such as this can reflect well on your business.

Bridge the gap between Offline and Online:

Mobile marketing is unique in that consumers can instantly react to traditional advertising campaigns. If a person where to see a poster advert at a bus stop, by placing a QR code on that poster, then the customer can scan it and be taken directly to a specific area of your site.

If you have any enquiries about mobile marketing or any other digital marketing services, please contact us

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How to Solve The “Not Provided” Problem in Google Analytics

Google Analytics: The “Not Provided” Problem

not_provided.png_2

Google analytics is a fantastic tool for viewing visitor trends and behaviour. It helps you to figure out what your website is doing right or wrong, and to see how effective your current SEO strategy is performing.

The one problem many people have with the service is its organic search terms report. In this report, you can see what search terms are giving you the most visitor traffic. However throughout this report the term “not provided” regularly appears and the content is not accessible to the business, although this information is available to those who have a paid premium account.

Why is this data hidden?

 In 2011 Google updated their privacy settings, focusing on protecting those with a Google account (Gmail, Google+ etc). If a person conducts a web search through Google whilst they are logged into a Google account, then their search is conducted over a Secure Socket Layer (SSL), therefore the referral data relating to that search is hidden.

This referral data contains some very useful information, such as the keywords used to perform that search. This data is however only viewable to Google and those with a premium analytics account.

There are ways around this for you with basic accounts. One such way involves analysing landing page results. This involves mining through Google Analytics for other information that will reveal more about who your visitors were and what they were doing on your site. This involves 3 steps;

  1. In your Analytics account, head to Admin, then Profiles.
  2. Click the name of the profile you want to work with, and select the Filters tab.
  3. Create a new filter in your Analytics account and follow the guidelines in  the image below:

How to, "not provided"

After applying this filter, future keyword reports while provide some more useful information. Instead of “not provided” appearing in the report, it will be presented as

 “np – / landing page”.

 While this doesn’t reveal the actual search term used by the visitor, it does show you what page within your site appeared in their search result. This can give you the information  of which pages within your site are appearing on search results. This new data will only be presented like this for future reports.

Why use Google Analytics?

Measure Your SEO performance:

With Google Analytics you can analyse your current SEO strategy and see what keywords are working for you. It will also show which pages on your site are most popular. You can assess the amount of traffic coming into your site, and quantify goals and conversions. If you have any questions regarding Google analytics, please contact us.

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Measuring SEO Success

Measuring SEO Success:

 

Having put a lot of time and effort into devising a SEO strategy, it is now time to measure how effective it actually was. To do this there are three key performance indicators (KPI) to look at; SEO, Google Analytics

  • Rankings
  • Traffic
  • Conversions

The information gathered from these KPIs can be used to both measure the success of this campaign and provide valuable information for future campaigns.

 

Rankings:

Keyword rankings are a key component of the SEO process with the websites who are listed on the first page receiving up to 92% of the traffic share (Searchengineland.com, 2012). Over time a business can track keywords and see how effective each are with the ability to change them at any time. Keyword analysis involves some trial and error as a business might find out overtime that a keyword is just too broad and competitive for their business to rank high for.

 

Traffic:

Having your site appear on the first page of a search engine isn’t enough to classify a SEO campaign as a success. The traffic volume and quality of a search term must also be analysed. Traffic volume should be measured based on the number of visits that come from organic search. With a successful SEO strategy, there should be a significant increase in organic search traffic over time.

How much traffic you should expect depends on the size of your target audience. For example, a successful SEO campaign that targets people who are looking for a nationwide online retailer will deliver significantly more organic search traffic than a successful campaign targeting people who are looking for a local hairdresser.

Within this volume of traffic, the quality of the traffic must also be analysed. Some areas of interest when determining the quality of such traffic include, pages per visit, average visit duration and bounce rate. You are essentially looking for a high average duration with a large amount of pages visited whilst keeping your bounce rate low.

Conversions:

Through web analytics you can determine what you consider to be a goal or a conversion. This could be something like a visitor completing a subscription form or contacting the business. When these conversions are set up by you, you can use Google Analytics to track and record each conversion as it happens. You can even track each page a visitor viewed leading up to the conversion to see what links they clicked on etc, this can be done with tools such as mouseflow. Sales aren’t essential from first time visitors, it is good to make them aware of your brand and have them complete some form of conversion which will keep you in their minds for future reference. After analysing your conversions you can also pinpoint which keywords from organic search results attracted each visitor.

Conclusion                                                                                                                                                

Tracking these KPIs will not only allow you to measure your SEO campaign’s current performance, but it will also provide you with vital data to help ensure your next campaign is a success. For more information on measuring SEO or any other marketing activities, please contact us            

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Inbound Marketing Essentials

Inbound Marketing Essentials:

 

Inbound Marketing is seen by many in the industry, as an essential tool for naturally attracting a wide range of potential customers. Inbound Marketing Checklist, Inbound Marketing ActivitiesInbound Marketing is a non aggressive approach to making your business known to new customers and forming a bond with current ones. When it comes to good Inbound Marketing practice, here are some of the essentials.

 

Know Your Customers:

A huge factor of Inbound Marketing is providing relevant and useful content / information for your target market. To do this you need to know who your customers are and what they are interested in. A breakdown of customer demographics and interests would be ideal.

 

Research Keywords Relevant to you:

Carry out a keyword analysis for words and terms associated with your business. The objective is to target keywords with a high search rate. Have your keywords as specific as possible to approach your target market rather than approach a broad and unreliable market.

 

Have a Strategy for your Content: (Know your Objectives)

Be sure to speak to your customers about content relevant to your industry. Your aim is to speak to each customer type at each level of the “sales funnel” (Leads – Opportunities – Proposals – New Customers).

 

Create Content Frequently:

Your aim is to now create educational, thought provoking content related to your business area. Think of what you would be more likely to share or comment on, don’t focus on sales and talking about what you do.  You need to be doing this at least once a week to keep your site fresh.

 

Insert Links:

Having both internal and external links throughout your content can both help with user experience and encourage inbound links from those external websites. Try to fit in maybe 1 or 2 links in your content.

 

Include Images:

Images help break up the content for the reader making the content more presentable when done correctly. Include an image title and alt text so that search engines can pick them up.

 

Incorporate Calls to Action:

After reading your piece of content, give the reader something to do or somewhere to go, ideally back to your website!

 

Share on Social Media:

Social Media sites provide a great platform for you to get your content out there and shared. It is a great opportunity for creating more inbound links to your site.

Why use Inbound Marketing for Your Business?

Build Your Business Profile:

Present your business as the experts in your field offering relevant, helpful information, updates, tips and advice. Generally information that is helpful to your clients and prospects when they are in the market for your products/services.

Give Personality to Your Brand:

Inbound marketing enables companies to express themselves in an informal manner. They can show what their company is passionate about and what motivates them.

Build Your Business Profile on the Web:

By offering interesting, engaging content, your contacts and followers will share your information with their contacts, building your community and getting your business in front of new prospects.

Engage With Customers:                 

Inbound marketing enables your company to engage with your customers on personal level

and build strong relationships. It makes your company more approachable to the public.

Improve Your SEO:                           

Effective inbound marketing will improve your SEO. The search engines are placing more and more priority on social media activities and links when presenting search engine results. By focussing on the terms that are most relevant and building content around them on both social networks and your site, you will build up your rankings on the search engines for terms most relevant to your business. At Webresults.ie we can help you create a successful content strategy that will maximise your SEO and social media activity to drive sales for your business.

If you would like to find out how to devise and implement a successful inbound marketing strategy for your business that will build your profile and drive more high quality customers to your business, please contact Webresults.

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3 SEO Musts

Are you struggling with your sites SEO and ranking?  Read our 3 musts of SEO now to see how you can improve your website and it’s search engine ranking!

To read the full article, visit 3 SEO Musts.

For more information on search engine optimisation and web marketing, contact us.  For more information on this topic, click here.

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Link Building Through Directories, Is It Worth It?

Do you still directories for link building?  Read our article for more information about this form of SEO booster and see if you have been doing it the best way for your business!

To read the full article, visit Link Building Through Directories, Is It Worth It?

If you need more help with your SEO, link building and web marketing – contact us.  For more information on this topic, click here.

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