5 Common Keyword Mistakes

Keyword research is the blueprint of any successful SEO campaign. Targeting the right terms to bring in the right traffic is essential to increase you web presence. Outlined below are 5 common keyword mistakes people often make which will hinder your SEO efforts and overall your web presence:

1) Being Unrealistic:

It is better to have a bigger slice of a few smaller pies rather than not getting even a slither of a much bigger pie. For many businesses, high-competition keywords are simply out of reach. Part of good keyword research is about being realistic and selecting appropriate keywords for targeting.

Lower traffic but lower competition keywords might not seem as compelling to target but if your website can dominate these areas fairly quickly then you are going to see far more traffic from the search engines than failing to effectively target a much more competitive term.

What are Negative Keywords?

Negative Keywords are a core aspect of any keyword list and can help improve performance of your PPC campaign. Adding a negative keyword to your ad group or campaign means that your ads won’t show for searches containing that term. This allows you to focus your ad to target exactly the searches that will bring in quality clicks. By filtering out unwanted impressions, this increases efficiency of your campaign and results in saving your clicks for appropriate prospects/quality visitors, reduce your cost-per-click (CPC), and increase your ROI.

Implementing Negative keywords is simple, adding negative keywords at ad group level is just like adding any other keywords. The only difference is that you add them to the Negative Keywords section. It is also possible to as negative keywords at campaign level which will apply to all ad groups within the campaign.

Market Samurai SEO Tool

The Market Samurai tool is a keyword research and SEO Tool. Some consider it to be the best keyword research tool as it gathers a lot of data from a number of different sources and displays it back to the user in quite a clear and concise manner. A major advantage of this tool lies in the fact that you can try it out for free before you purchase it allowing you to judge yourself how useful it can be before spending money. This demonstrates that Market Samurai developers are quite confident in the software, as they know once you try it that it will meet your expectations.

To compare the Google Keyword Tool versus Market Samurai would be unfair as we are not comparing like with like. Market Samurai is quite an extensive tool and can do much more than determine keywords and phrases. Some of the other features include:

Keyword Analysis – Top Tips

Several types of techniques can be used to promote an organisation’s website and build their web presence. Keyword analysis is one of the techniques and is considered to be one of the most important aspects of SEO. This research and in-depth analysis enables organisations to identify and zone in on words which are often used and searched for by their target customers. Including keywords in the content on your web pages and meta tags will increase the overall ranking for your site. Discussed below are tip and advice for keyword analysis.

Below is 6 Top Keyword Analysis Tips that can help you determine the most effective keywords for your business:

1. Conduct thorough initial research
2. Continuously carry out keyword research regularly
3. Always check the level of competition 
4. Use specific keywords for your company
5. Know your target market
6. Use a good Keyword tool

Determining and incorporating the right keywords to attract you target market is the basis of good SEO, so understanding the best approach to this is invaluable. To read this article fully and gain a better understanding of how to go about effective keyword analysis please click through here.

If you have any other tips or advice that you think are over looked here please let us know!!