Posts Tagged social media marketing

What is your Social Media Strategy this Christmas?

Social Media MarketingMaximise your social media strategy this Christmas and take advantage of the business opportunities in your market. Some tips that might help:

  • Write relevant, compelling content
  • Don’t just post for the sake of it. Provide information that will offer value to your clients.
  • Teach them something new, that is relevant and that will help them gain something.
  • Be sure that you use your social media activity to help you search engine rankings.
  • Include search terms in your posts that contain the keywords that you are targeting as a business.

Engage with your customers

 No matter which platform you are using it is important to interact with your customers. Make sure you connect with your customers by providing feedback, promoting conversation and encouraging debate. Talk about something that is novel or new. Post images, questions. This will also get people sharing with their connections. This is how great companies ensure social media success for Christmas.

Create Value

Christmas is a busy time for everyone but it is also an expensive time. Providing value for your customers is so important. This could be anything from helpful blogs posts that are related to your product or providing discounts and vouchers online. Customers will be thankful as Christmas can be an expensive time for everyone.

Which Platform to use?

There are many platforms to choose from when planning your social media Christmas campaign. If your budget is tight try picking one platform first and see how it goes. It is better to have one good social media campaign on one platform rather than covering all social media angles and not doing well at all. Last year, Facebook was responsible for 4% of all Christmas visits to retail websites. Make sure your website is one of these this year!

Tip: Wish your fans a Happy Christmas around 23rd and make them aware of your post Christmas sales. Did you know Christmas Day 2012 was the 5th biggest shopping day of the year last year with over 107 million visits to retail websites. Do not miss out!

Paid Advertising on Social Media

  • Run targeted pay per click campaigns using Twitter
  • Target people who are connected to people who like your page on Facebook. Run a competition and use PPC advertising to get beyond your friends and family – find new prospects.
  • Target relevant people using their email addresses through Facebook and remind them of your offering.
  • Get on front of people who visited your website using ‘remarketing’activities.
  • Understand what worked before. Analyse behaviour using analytics.

At Webresults.ie, we identify the right social media strategy for your business in order to achieve maximum results. We work with your business to build an effective social media campaign that produces results. Get in gear now and maximise your businesses potential. Contact us at Webresults.ie to get started today.

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Social Media Marketing World Event April 7th – 9th, 2013

Social Media Marketing The Social Media Marketing event is one of the most important events of the year in digital media industry. Businesses will have the unique chance to network and get tips on new business strategies relating to social media from the biggest names and brands in the industry. Read the rest of this entry »

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Spotting Trends in Customer Comments on Social Media

Do you track and log your customer mentions on social media? Learn how important it is for the future and how you can use the information to your businesses benefit!

To read the full article, visit Spotting Trends in Customer Comments on Social Media.

If you need more help with your social media marketing, tracking and web marketing, contact us.  For more information on this topic, click here.

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Facebook Starts Removing Likes

Do you buy your “likes”?  Facebook is clamping down on this kind of behaviour, read our article for more information on how to avoid getting hit.

To read the full article, visit Facebook Starts Removing Likes.

For more information on social media marketing and web marketing, contact us.  For more information on this topic, click here.

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New Business and Social Media Marketing

Social media marketing and your new business, are you up to date?  Read our article for more information on how to use social media for your new business.

To read the full article, visit New Business and Social Media Marketing.

For more help on social media marketing and web marketing, contact us.  For more information on this topic, click here.

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Facebook Releases Sponsored Search Results

Have you heard about Facebook’s latest advertising method? Facebook recently released their newest form of PPC advertising, for more information click here!

To read the full article, visit Facebook Releases Sponsored Search Results.

For more information on PPC, social media marketing and web marketing, contact us.  For more information on this topic, click here.

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Facebook Update Targeting Tips

Are you targeting your business page updates on Facebook? Here are some great tips for business Facebook pages, read them and let us know what you think!

To read the full article, visit Facebook Update Targeting Tips.

For assistance and information about social media marketing and web marketing, contact us.  For more information on this topic, click here.

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