Use of Negative Keywords to Improve Conversion-Rate

Negative Keywords = Positive Results

You can use negative keywords to eliminate unwanted clicks and improve the quality of the visitors who click on your Pay Per Click campaign ads and therefore increase your conversion rate.

Marin Software wrote a White Paper on Negative Keyword-Usage, with case studies and lots of tips and advice their importance, plus strategies for identifying negative keywords.

To read more about this, have a look at out article on  negative keyword usage on our site.

Negative Keyword Tool

For a successful PPC Campaign it is imperative to use relevant keywords in your pay-per-click advertisements so you can attract search engine users who are likely to become customers.

However, using negative keywords is equally as important, because it allows you to prevent wasting money on keywords that aren’t relevant to your business and product offerings.  Negative keywords offer an opportunity to strategically restrict your PPC advertisements, so they only reach your potential audience, though acting like a filter. Creating an environment where you can dynamically define effective negative keywords helps you: Improve Click-Through Rate (CTR); Create More Relevant Ad Groups & Save Money 

What are Negative Keywords?

Negative Keywords are a core aspect of any keyword list and can help improve performance of your PPC campaign. Adding a negative keyword to your ad group or campaign means that your ads won’t show for searches containing that term. This allows you to focus your ad to target exactly the searches that will bring in quality clicks. By filtering out unwanted impressions, this increases efficiency of your campaign and results in saving your clicks for appropriate prospects/quality visitors, reduce your cost-per-click (CPC), and increase your ROI.

Implementing Negative keywords is simple, adding negative keywords at ad group level is just like adding any other keywords. The only difference is that you add them to the Negative Keywords section. It is also possible to as negative keywords at campaign level which will apply to all ad groups within the campaign.