Posts Tagged Social media
The Rabo Tweeties is an awards ceremony to celebrate the best of Irish businesses and Irish people on Twitter. There were 14 categories in all, including celebrity, TV, sport, Vine and business. Twitter users could vote for their favourite twitter account in each category by using the accounts Twitter handle and the relevant category hashtag. The Winners were announced at an awards ceremony in Dublin last night.
We would like to congratulate @DoneDeal, the winner of the Twitter business category, which is the Twitter account for Ireland’s largest classifieds website. Their account has almost 12,000 followers and they are very active posting links to their blog which usually has a few posts each week, they retweet some of their followers tweets which are about an item on sale through their site. They also have competitions and news from events they are taking part in.
We would also like to congratulate @SabaDublin, another business account that won the ‘food’category. Saba is an atmospheric eatery, serving tasty Thai & Vietnamese food on Clarendon Street, in Dublin’s city centre. . They again, as you would expect are very active and have almost 2,500 followers. They tweet about all their latest offers, retweet tweets from customers who enjoyed their meals there, they also tweet about events on in the city centre such as Arthurs Day and Oktoberfest, their cooking courses and sporting events.
For businesses, it is important to also ensure that you are using your social media activity to drive your rankings on Google. By taking the time to devise a focused Social Media Strategy, you can really bring benefit to your search engine optimisation.
Is your business making the most of social media? Have you got profiles set up on all the relevant social media platforms for your business? Are you active on them? Are your search engine rankings benefiting from your social media activity? If you would like to find out how your business can take advantage of social media, contact us at Webresults.ie. We offer a full range of digital marketing services including social media account management. We also run a Web Mentor Programme, where we guide your business on how to effectively manage your own Social Media activity. You never know maybe next year your business could be a nominee or even a winner at the #RaboTweeties.
Vine’s Growth in Social Media Marketing:
Over the past couple of months, Vine has taken the social media world by storm. Vine is a by-product of Twitter which shows a six second piece of constant footage or a stream of Polaroid-like shots, all done through a smartphone. Vine is said to capture the “now” better than the likes of Instagram. Companies have been quick to notice Vine’s potential in marketing and here is a look at two organisations which have harnessed Vine’s ability.
Vine Case Study: Lowes
Lowes is an American based store which sell home appliances and offers advice and ideas for DIY and home improvement. Lowe’s where quick to use Vine to advertise their services. They created a series of 6 second Vines entitled #lowesfixinsix.
Their Vines where very practical and offered their followers handy everyday improvements or “Life Hacks”. An example of this would be a Vine they created showing the viewer how to get rust of a knife using lemon juice. The videos strike a perfect balance between brand promotion and usefulness whilst gaining very positive responses from their followers. Lowe’s have also had a large surge in new followers since they started releasing these Vines.
While six seconds is a very short time to explain a tip, Lowe’s where very creative in how they used the stop motion functionality of the Vine app and showed how easy their improvements could be. As a vine Video plays in a loop and is only 6 seconds long, it is easy for the viewer to watch the video repeatedly.
Watch Lowe’s Vine videos here
ASOS is a UK-based online-only retailer. Recent research showed that people preferred the in-store shopping experience in comparison to online shopping. The research showed that people preferred to go into the shop with friends and try on the product before buying. The concept of buying a product you only seen and having it arrive in a box didn’t seem quite so glamorous.
ASOS wanted to try and change the mindset and set about their #ASOSUnbox campaign through VIne. Their goal was to have ASOS customers post Vines of them opening their delivered products. The campaign gained a good response and evoked creative Vines from their customer whist getting people talking about ASOS as a whole.
This campaign enticed customers to post their Vines by offering prizes for the best videos. This put the creativity into the hands of the customer and Vine specialists, gaining a great response and in turn a lot of entertaining Vine’s where created for the brand.
Watch some of the entries here:
What can Vine do for Your Company?
- Show Your Personality:
Vine is a great tool in adding more personality to your brand. It can be used to show behind the scenes of your company and interact with customers more on a human level.
- Express Creativity:
Vine provides an opportunity for both the brand and its customers to be creative, especially when done through the format of a competition where the best Vine’s can win prizes.
- A lot of Retweets:
Vine videos are short and easy to share with top vine’s getting up to 45,000 retweets, resulting in high exposure of your brand.
For any tips and advice on using Vine, please contact us
Content writing is a form of inbound marketing which many marketers having taken a great interest in. This involves writing blogs or articles about topics which relate to your company. This content is given out freely to the public and is a good way of connecting with your customers and sharing your knowledge presenting you as the expert in your field.
The content will involve a mix of topics and formats around topics that are relevant to your target market and information that will help them move closer to using your services or purchasing your products.
The approach is not promotional and doesn’t involve hard sales language. The content is more focused on relevancy, interesting, compelling and practical information. The content could be a review of a new product or a piece on the changing environment of an industry, a relevant event or a question or comment to get engagement or interaction from the reader It should help draw parallels between what is important to the customer and what the company stands for.
Research carried out by Hubspot revealed that those who blogged recorded 55% more visitors than those who didn’t, showing the power good content can have. However, for this content to succeed in warming your brand to current and potential customers; it has to be good!
9/10 Business to Business (B2B) companies say that they will be producing more content than they did last year. This means that there will be a constant stream of content covering every area of business. So you will need to make your content stand out from the crowd and be beneficial to the reader, offering good advice and a critical outlook, so that it has a relevant impact on the customer’s viewpoint.
When writing a blog try to create educational, thought provoking content related to your company. Think of what you would be more likely to share or comment on, don’t focus on sales and talking about what you do.
Your website and blog content should be used in conjunction with other inbound marketing tactics such as SEO and Social Media, including the search terms you are targeting as a business so that your content will show up in search engine results.
Social media is a great tool for making people aware of your website content or your blog. By leaving links to your blog on social media sites, customers might then explore the rest of your site having read your piece. This could lead to sales and feedback.
Why use content writing?
Build Customer Relationships:
- With good content writing you can build strong relationships with current and potential customers. At Webresults we can help you devise a content plan and create strong and compelling content
Give Customers an insight into you:
- Good content writing can give customers an insight into what it is your company is passionate about and puts a human voice behind the brand. This will build trust with your customers
Create Natural Interest:
- Content writing is a good way of gaining natural interest in your brand from potential customers. Customers will also view your brand more favourably to those who force advertising at them constantly
Building your rankings on the search engines:
- Publishing relevant content, that is optimised and around topics that your target market are searching around and interested in, will offer more opportunity for the search engines to pick up your information pieces/articles and by your readers liking and sharing your content, they are giving the search engines more reasons to rank your content above other similar content.
Present you as the expert in your field- Having a strong content plan will build the profile of your business as well as your own professional profile, giving more credibility in your business and your services.
For more information and advice on good content writing, contact us at: http://www.webresults.ie/contact
To read the full article, visit New Business and Social Media Marketing.
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