Archive for category Link Building
What Bitly can do for Your Business
Posted by Rosey Broderick in Facebook, Link Building, Social media, social media tool, Twitter on Wednesday
Bitly For Business:
Twitter is a great tool for any business with an effective digital marketing strategy. However with only 140 characters available to you, it is
important that you make every character count when conveying your message. This restriction the amount of characters available becomes particularly problematic when including links in your posts. Bitly is a great tool for shortening these links as to not take up as many characters in your post. All that needs to be done is to post Link A into the Bitly Tool and the result will be Link B.
Link A:
Link B:
This isn’t the only function Bitly has to offer, with a range of stats, apps and shortcuts available for free.
Monitor Your Stats:
When you shorten a link through Bitly, each link is automatically saved to your personal account, these are called bitmarks. Within your account the stats tab enables you to view each bitmark’s popularity and performance. With this you can see how many clicks each link received and from which source. You can also breakdown the time of each click and view the country from where each click was received.
Purchase Personal Bitmarks:
If you wish to purchase a short domain you can have your bitmarks start with a personal beginning. Ellen DeGeneres has her bitmarks start with ellen.tv/ rather than bit.ly/.
You can also change the arrangement of letters at the end of a bitmark to be more relevant to the subject. This can be done for free by clicking on the pencil icon situated next to the bitly link. The difference in each link can be seen below.
Bundle Your Links:
The option to bundle your links is a way of categorising your links and having them grouped together. This can form an easy to use archive of bitmarks for future use. People can also view these bundles so it is a good way for people to browse similar links that you have to offer.
App and Plugins:
Bitly has a free app for Iphone where you can create links and check your stats on the go. There is a helpful plugin available for chrome which is very handy for creating links quickly and another available for WordPress which can automatically create a bitmark for each blog you post.
Where your business is focused on inbound marketing activities, Bitly is a useful tool for tasks associated with content creation and link building.
If you have any questions about using Bitly or any other digital marketing tools and applications, then please contact us.
How connect with influencers of your industry on Twitter
Posted by Rosey Broderick in Link Building, Social media, Twitter on Wednesday
How to connect with Influencers on Twitter:
Twitter is a massive open forum of conversation which ranges with every topic and subject matter possible. Anyone can have an input in any given conversation; however some people’s opinion is regarded higher than others. There are some Twitter members who voice their opinion and share information regularly on specific topics and gain a huge following based on their insights. These people who have a large amount of followers and have their content constantly shared and retweeted, are known as influencers and can be found in any market.
When producing content based on your area of interest, you should always keep these influencers in mind, as they have the ability to spread your content to a very similar audience, sending traffic your way and ultimately effect the buying decisions of others. Here are some tips in connecting with your industry’s influencers in an attempt to have your content shared.
Follow them – This is an easy step and can show that you are interested in what they have to say.
@Mention Them – This is a good way of appearing on their activity feed. Try to engage the influencer, ask for their opinion on a particular topic.
Avoid Direct Mailing Influencers as these days the DM is constantly used for spam and a lot of users don’t even check their Twitter Mail.
Retweet their updates – Retweeting is a great way of getting on the radar of influencers, whilst also sharing good content for your current followers.
Reply to their questions – Some influencers actively seek to engage with their followers, so if they do ask for input on a certain matter, be sure to reply with a good tweet.
Share their content – People love to have their work recognised, so share their content whilst mentioning them as the source. This again will have you appear on their radar.
Recommend content to them – As well as sharing their content, try to create your own content relevant to them and suggest they read it. Also suggest good content from other sources so that you appear helpful rather than pushy.
Connect with them through other social networks – If you begin to add influencers on different networks, they may begin to recognise you, especially if your profile picture and branding remains consistent.
Why connect with influencers?
Connecting with influencers can have your content reach a wider and more lucrative audience. Extra merit is added to your content by having influencers share your content. These influencers can also produce good content from which you can learn and get ideas from.
If you have any inquiries as to industry influencers or any other social media topic then please contact us, as our team of highly trained digital marketers will be more than happy to reply.
The Importance of Link Building
Posted by Rosey Broderick in Blogging, Link Building, SEO, SEO Tools, Social media on Wednesday
3 Key Factors of Link Building:
Link building is a task combined with creating good content. Within your content there should be links to certain areas of your website. If 
you are talking about web services in your content piece, why not promote your own web services with a link.
A key aspect of content creation is that if it’s good, then it will get shared and linked freely by those who liked it. This is where Social Media comes in helpful for sharing content easily with your audience. You can’t however rely solely on other people linking your content so here are the 3 key aspects of link building you should incorporate into your content;
1) Anchor Text:
The anchor text is the textual representation of a hyperlink, for example the anchor text for this link is “this link” with the hyperlink being “www.webresults.ie”. Anchor text is important because most major search engines use it to determine what keywords are relevant to a page. For example, if you want to rank for the term “coffee shop,” then you should try to get as many links as you can with “coffee shop” as the anchor text.
2) Authority of Linking Domain:
The ultimate goal in link building is to get as many inbound links to your site as possible. This is important for your SEO strategy as it shows search engines that your page is of importance and offers valuable content. The more inbound links you have, then the more likely you are to rank for a certain keyword.
Having a lot of inbound links is all well and good, but having inbound links from domains that have a high authority is even better. Having inbound links from sites with high authority such as The Irish Times, is much better than having links coming from your mate Dave’s blog.
You can check the authority of a page you wish to apply an inbound link on with tools such as moz.com
3) Focus your links on specific pages within the website:
When building links to your website, you should focus bringing the readers to a very specific page of your website, otherwise the link is pointless. If in your content piece you are talking about a new coffee bean which will blow both your mind and taste buds, then maybe you could place a link within this piece to a page on your website explaining the variety of coffee products you have in your cafe.
After a while you will begin to see which pages on your site are getting the most visits or showing up for searches, once you see which is doing the best, continue promoting them and building more links to have it climb the rankings.
If you have any enquiries about link building, or any other digital marketing services, then please contact us.
Inbound Marketing Essentials
Inbound Marketing Essentials:
Inbound Marketing is seen by many in the industry, as an essential tool for naturally attracting a wide range of potential customers. 
Inbound Marketing is a non aggressive approach to making your business known to new customers and forming a bond with current ones. When it comes to good Inbound Marketing practice, here are some of the essentials.
Know Your Customers:
A huge factor of Inbound Marketing is providing relevant and useful content / information for your target market. To do this you need to know who your customers are and what they are interested in. A breakdown of customer demographics and interests would be ideal.
Research Keywords Relevant to you:
Carry out a keyword analysis for words and terms associated with your business. The objective is to target keywords with a high search rate. Have your keywords as specific as possible to approach your target market rather than approach a broad and unreliable market.
Have a Strategy for your Content: (Know your Objectives)
Be sure to speak to your customers about content relevant to your industry. Your aim is to speak to each customer type at each level of the “sales funnel” (Leads – Opportunities – Proposals – New Customers).
Create Content Frequently:
Your aim is to now create educational, thought provoking content related to your business area. Think of what you would be more likely to share or comment on, don’t focus on sales and talking about what you do. You need to be doing this at least once a week to keep your site fresh.
Insert Links:
Having both internal and external links throughout your content can both help with user experience and encourage inbound links from those external websites. Try to fit in maybe 1 or 2 links in your content.
Include Images:
Images help break up the content for the reader making the content more presentable when done correctly. Include an image title and alt text so that search engines can pick them up.
Incorporate Calls to Action:
After reading your piece of content, give the reader something to do or somewhere to go, ideally back to your website!
Share on Social Media:
Social Media sites provide a great platform for you to get your content out there and shared. It is a great opportunity for creating more inbound links to your site.
Why use Inbound Marketing for Your Business?
Build Your Business Profile:
Present your business as the experts in your field offering relevant, helpful information, updates, tips and advice. Generally information that is helpful to your clients and prospects when they are in the market for your products/services.
Give Personality to Your Brand:
Inbound marketing enables companies to express themselves in an informal manner. They can show what their company is passionate about and what motivates them.
Build Your Business Profile on the Web:
By offering interesting, engaging content, your contacts and followers will share your information with their contacts, building your community and getting your business in front of new prospects.
Engage With Customers:
Inbound marketing enables your company to engage with your customers on personal level
and build strong relationships. It makes your company more approachable to the public.
Improve Your SEO:
Effective inbound marketing will improve your SEO. The search engines are placing more and more priority on social media activities and links when presenting search engine results. By focussing on the terms that are most relevant and building content around them on both social networks and your site, you will build up your rankings on the search engines for terms most relevant to your business. At Webresults.ie we can help you create a successful content strategy that will maximise your SEO and social media activity to drive sales for your business.
If you would like to find out how to devise and implement a successful inbound marketing strategy for your business that will build your profile and drive more high quality customers to your business, please contact Webresults.
3 SEO Musts
Are you struggling with your sites SEO and ranking? Read our 3 musts of SEO now to see how you can improve your website and it’s search engine ranking!
To read the full article, visit 3 SEO Musts.
For more information on search engine optimisation and web marketing, contact us. For more information on this topic, click here.
Link Building Through Directories, Is It Worth It?
Do you still directories for link building? Read our article for more information about this form of SEO booster and see if you have been doing it the best way for your business!
To read the full article, visit Link Building Through Directories, Is It Worth It?
If you need more help with your SEO, link building and web marketing – contact us. For more information on this topic, click here.
Facebook Starts Removing Likes
Do you buy your “likes”? Facebook is clamping down on this kind of behaviour, read our article for more information on how to avoid getting hit.
To read the full article, visit Facebook Starts Removing Likes.
For more information on social media marketing and web marketing, contact us. For more information on this topic, click here.
Checking the Link Health of Your Website
Posted by Rosey Broderick in build your web presence, Link Building, Online Advertising, Search Engine Optimisation, Search Engines, SEO, SEO Tools, Web Marketing, web strategy on Monday
Do you understand the Penguin update and the affects of link building to your site? Read our article now for more information on link building and SEO.
To read the full article, visit Checking the Link Health of Your Website.
For more information on link building, SEO and web marketing, contact us. For more information on this topic, click here.
What Is SEO?
What is SEO and how can it help your company? Read our article for more information on SEO to get a better understanding on search engine optimisation and how it can benefit your business.
To read the full article, visit What is SEO.
For more information on SEO Dublin, our search engine optimisation company – Webresults.ie, contact us. For more information on this topic, click here.
Why Is Content Marketing Better Than Link Building? Here’s 7 Reasons…
Want to know if content or link building is more important to your website for SEO? Read our article on the debate between content and links and which one can help you rank better and top search engine results!
To read the full article, visit Why Is Content Marketing Better Than Link Building? Here’s 7 Reasons…
For more information on SEO and web marketing, contact us. For more information on this topic, click here.
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