Facebook Starts Removing Likes

Do you buy your “likes”?  Facebook is clamping down on this kind of behaviour, read our article for more information on how to avoid getting hit.

To read the full article, visit Facebook Starts Removing Likes.

For more information on social media marketing and web marketing, contact us.  For more information on this topic, click here.

Facebook Releases Sponsored Search Results

Have you heard about Facebook’s latest advertising method? Facebook recently released their newest form of PPC advertising, for more information click here!

To read the full article, visit Facebook Releases Sponsored Search Results.

For more information on PPC, social media marketing and web marketing, contact us.  For more information on this topic, click here.

Is Your Social Media Marketing Targeting Your Facebook Audience Correctly?

Are you sure that the content and information you are sharing on Facebook is targeting the correct audience?  For info on Facebook’s new audience targeting tool, read our article!

To read the full article, visit Is Your Social Media Marketing Targeting Your Facebook Audience Correctly?

For more information on Social Media Marketing and web marketing, contact us.  For more information on this topic, click here.

6 Tips to Improve Your Facebook Advertising Results

Facebook advertising can be a great way to advertise your business to a very well targeted audience. Sponsored Stories are an alternative method to the standard ads and a combination of the two or on or the the other could be the method that works best for your business.

Making minor adjustments to your ads and follow certain guidelines will lead to the best results for your ads. For a list of 6 practical steps to follow to improve your ads, check out the full article on 6 Tips to Improve Your Facebook Advertising Results on our website.

For more info on Facebook advertising, contact us.

Benefits of Facebook PPC

Although Google Offers highly targeted Advertising, Facebook PPC offers some unique opportunities that should also be considered when trying to reach your target market. Social Media has become a platform to reach a variety of audiences and can increase brand awareness, this could be highly beneficial if your target market are among those who use social networks.

Some of the Benefits of Facebook PPC include: 

1. Bid on Demographics
2. Two advertising options available – CPC & CPM
3. Facebook Reports
4. Ability to split test by demographic

Click here to get further insight on the benefits of Facebook PPC

Online Facebook Success Summit 2011

Discover how to quickly attract quality customers, build loyal fans and grow your revenue with Facebook. Social Media Examiner Presents Web’s Largest Fully Online Facebook Marketing Conference. Nineteen of the world’s most respected Facebook experts have come together to share their strategies. They’ll reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from Facebook.

If you, like so many, find yourself confused by all that Facebook has to offer, now’s your chance to achieve Facebook marketing success. This fully online conference starts Wednesday, October 5, and runs through October 25. It’s comfortably spread over four weeks (and recorded for later playback) to accommodate your schedule. There’s no travel! You simply attend from the comfort of your home or office.

Event Highlights:

Tips for Facebook Ad Success

Facebook Ads have become a popular and cost-effective way to promote business online and has proved particularly beneficial for small businesses. Recent research demonstrates that the majority of small business who have used Facebook Ads as part of their online marketing strategy, 65% said they would use it again. The main reasons for this being its ease of use and flexibility.

For those who did not find it beneficial or feel other mediums can bew more effective, listed below are 5 tips to help ensure that you achieve success from your Facebook Campaign:

5 Top Facebook Marketing Tips

Facebook continues to be the most powerful social network on the planet, currently having over 750 million active users. Businesses simply cannot ignore using Facebook as part of their online marketing strategy.

1. Give people a reason to become fans – Use an incentive to encourage the visitor to first “Like” your fan page, for example they will receive a free trial, coupon, donate to charity, enter a competition or even specialised information. This can help significantly increase fan conversion rates, while at the same time giving real value in becoming a fan.
   

American Express Team up with Facebook

Last year American Express teamed up with social network giant Facebook to create a joint venture of ‘Small Business Saturday’ to help promote small businesses.

Yesterday American Express announced they have teamed up again to allow its customers to trade their American Express Membership Rewards points for Facebook ads. Facebook ads allows businesses target the right audience and leverage word-of-mouth advertising via recommendations or ‘like’ from friend. This is a key advertising tool for small businesses as it allows them to compete on the same level as larger organisations. AmEx have helped make it easier again for small businesses to get their business in front of potential customers. However, at the same time this strategic move by AmEx gives people an additional reason to use the brand.