Although Google Offers highly targeted Advertising, Facebook PPC offers some unique opportunities that should also be considered when trying to reach your target market. Social Media has become a platform to reach a variety of audiences and can increase brand awareness, this could be highly beneficial if your target market are among those who use social networks.
Some of the Benefits of Facebook PPC include:
- Bid on Demographics
- Two advertising options available – CPC & CPM
- Facebook Reports
- Ability to split test by demographic
Click here to get further insight on the benefits of Facebook PPC