Posts Tagged Analytics

Google Analytics: Event Tracking

Google Analytics: Event Tracking

 

Google analytics is a great tool for seeing how your online activity is performing.  With event tracking, you can determine what is classified as an event. An event may be something like a visitor pressing play on a video, or a visitor clicking on a link like the one highlighted below.

 

Event Tracking (links)

 

With a tracking code inserted (by a web developer) on a link such as this, you can now gain an insight as to the number of people completing this event and whether or not it is encouraging enough visitor interaction.

 

After clicking on this link, the visitor will be taken to separate page with a signup form. This can be tracked as a separate event enabling you to compare the number of visitors who clicked on the link, with the number of visitors who complete the form. This enables you to see if people are being put off by the layout of the signup form and bouncing off the page. You could then use the information gathered from Event tracking to improve the layout of the form to increase conversions.

 

 Event Tracking (Form)

 

After inserting these tracking codes, you can then easily view their progress through your Google Analytics account online.

 

Unique Events:

 

Within Google Analytics you can view Unique Events. These are important to monitor as one user may click back and forth on the same element numerous times, and Google analytics knows how to differentiate each unique user. Examples of this would include pushing play and pause on a video.

 

Why use Event Tracking:

With Google Analytic’s Event Tracking, you will be able to streamline your conversion funnels from entrance right through to payment receipt, improving the visitor experience and increasing the likelihood of your site being recommended to their friends.

If you have any questions regarding event tracking or any other aspects of Analytics, please contact us and at Webresults and we will get back to you right away.

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Adding Secondary Dimensions To Your Google Analytics

Did you know that you can add more data to make you Google Analytics reports more useful? Find out how here to see how you can improve your analytics reports!

To read the full article, visit Adding Secondary Dimensions To Your Google Analytics.

For more information on Analytics and web marketing, contact us.  For more information on this topic, click here.

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Web Analytics Explained

Ever wondered exactly what the importance of web analysis and website performance is?  Read our article on website analytics for more information on how you can benefit and improve your website/marketing campaigns through using analytics!

To read the full article, visit Web Analytics Explained.

Webresults.ie is a web marketing company that offers website analysis services and specialises in website analytics in Ireland.  For assistance with your websites performance, analytics and web marketing, contact us.  For more information on this topic, click here.

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Optimising Your Social Media Publishing

Do you think about when and where you’re publishing when you use your social media?  Read our article on Optimising Your Social Media Publishing to gain a greater understanding of how you can use your data to optimise your publishing now!

To read the full article, visit Optimising Your Social Media Publishing.

For more information about web analytics and web marketing, contact us.  For more information on this topic, click here.

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Conducting A PPC Audit In 5 Minutes

Do you monitor your PPC campaign on a regular basis?  Read our 5 minute PPC audit that could help your campaign thrive and see if there are any aspects of your PPC advertisement that you could improve.

To read the full article, visit Conducting A PPC Audit In 5 Minutes.

For more information on PPC and web marketing, contact us.  For more information on this topic, click here.

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PPC and Your Competitors

PPC | Pay Per Click AdvertisingEver wondered what you competitors are doing on their PPC campaigns? Read our article on PPC and Your Competitors to find some quick and easy ways to get more information about their keywords and more.

For addional information on PPC click here.

To avail of our PPC special offer, click here.

For more info on our PPC Services call us on 01 2071872 or submit a query via our contact form.

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Common Mistakes On Google Analytics

AnalyticsWant to learn more about Google Analytics?  There are many common mistakes that are easily avoided, to find out more about these mistakes read the full article.

To learn more about our Analytics services visit our website.

For more information call 01 2071872 or contact us.

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