Posts Tagged advice

5 Top Tips to Convert Your Website Visitors into Paying Customers

Following on from our last article ‘How to Increase Website Traffic’ we will Website Conversionsexplore some of the basic elements required to turn this traffic into paying customers.

The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to your website through your social media channels.

However, once on your site you have a short timeframe to capture the user’s interest and make the conversion. Follow our five step formula to increase your websites conversions.

  1. Know Your Target Audience

Research is the key to any successful online venture and this is required to build a clear understanding of your target audience. Through your research it is very beneficial to develop a profile of your target customer and include their demographics such as age, gender, marital status, income and location. Now the focus shifts to their underlying motivations; what is the major problem they are experiencing and how does your website solve this. It is essential for you to understand how you can solve their problems and highlight this on your website.

  1. Make Your Website User Friendly

Internet users generally have a short time frame to conduct their search. They also have a short attention span, therefore if you have managed to get them to click onto your website it is imperative that your site is clear and they can navigate to the page they want with ease.

Some basic features that should be on your website include a logical menu, clean design, clear calls to action and simple functionality e.g. add to cart features, request a call-back etc. The primary goal is to make your site so user friendly that your users become customers in the shortest space of time. It is also worth researching why your customers are visiting your site and in turn giving them what they want in a clearly designed format.

  1. Focus On Your Customers’ Pain Points.

Back to research, through effective research you will understand your target audience’s pain points. You must then use your website to present the ideal solution to their problem. Using this approach can help direct your overall marketing strategy and keep you focused on the needs of your visitor knowing that when they land on your site, they feel like they must take action and have your product or service to resolve their issue. By understanding your customers pain points and integrating this into your marketing strategy your website will attract customers and answer their most urgent needs.

  1. Use Clear Language.

Regularly assess your marketing campaigns, look out for poof talk or buzzwords in your ad copy or technical lingo on your landing pages. If this is the case it’s time to rework your marketing strategy. The best advertisements and landing pages present a clear, concise message about your products that encourage customers to click through.

A simple question to ask at the beginning of any marketing campaign is “what does your product do, and for whom?” then provide a simple call to action.

  1. Make Sure Your Products or Services Are Competitively Priced.

Where you are selling products online clearly communicate your unique selling points. This brings you back to research, make sure that your products or services are competitively priced. The chances are that visitors coming onto your website will be comparing you directly to your competitors. Ensure your website clearly communicates why your products or services are better than your competitors. This will help you convert visitors to customers.

Driving traffic to your site is the first step towards converting them into customers. Don’t lose them at this point, follow the steps above to improve your conversion rates. Is your website driving conversions? If not, contact us now at WebResults on 01-2071872 or visit our website and fill out a contact form to get more information or a FREE WEBSITE REVIEW at www.webresults.ie.

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Can Your PPC Campaign Change Your Organic Rankings?

Have you ever wondered if your pay per click campaign is pinching traffic from your organic search engine listings?  Chief Economist at Google Dr. Hal Varian and his team recently released a set of results which web marketers the world over have been struggling over for some time, “Why pay for advertising for terms associated with our brand when we already rank on Googles first page?”

Well thanks to Google we now have an answer. Google have stated they believe there is value to be gained by paying for a click that you may be ranking well for organically. Read our full article here to find out what effect your PPC campaign is having on your organic listings.

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Top SEO Tips after Panda Updates

Google Panda Updates, SEOSEO has changed a lot, although some things never change , good onsite optimization means you don’t have to worry about every little update that is out of your control. Having good SEO means your site will be solid regardless of changes. Please find a few tips below to ensure your on site optimisation since the recent Panda update.

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Identifying Prospects for Link Building Activities

Identifying links to targetLink building can be a challenging and time consuming process. In order to build links to your website you will need to cover a wide range of opportunities and generate the right targets and leadsfor your project / campaign. While this is easy enough to start off with by simply running Google searches on top terms you will be able to find content rich websites to target. However, once you’ve gone through this list, you will then realise the challenge ahead. We have compiled some tips to consider while taking part in link building activities.

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PPC Ad Copy Tip – Include Promotional Offers

PPC Tips & AdviceThere are millions of people using search engines everyday and every one of those individuals is bombarded with PPC ads, organic search listings and display ads. The ad copy on your PPC ads is what can cause some one to click your ad over another. Therefore, this demonstrates the importance of writing effective ad copy that is compelling.  One tactic to encourage click through is to include promotional offers and calls-to-action in your ad copy.

Some example of promotional offers include:

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Want to Learn what your customers are interested in?

Gaining customer Insight, Web ContentWant to get your company in front of potential customers? A key approach to this is to give them information that interests them, but how will we know that? Today we are going to discuss 5 ways to help you determine the type of content your customers are looking for. This will help you improve your content and attract your target market.

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5 Top Facebook Marketing Tips

Facebook Marketing TipsFacebook continues to be the most powerful social network on the planet, currently having over 750 million active users. Businesses simply cannot ignore using Facebook as part of their online marketing strategy.

  1. Give people a reason to become fans – Use an incentive to encourage the visitor to first “Like” your fan page, for example they will receive a free trial, coupon, donate to charity, enter a competition or even specialised information. This can help significantly increase fan conversion rates, while at the same time giving real value in becoming a fan.
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