Posts Tagged quality score

Conducting A PPC Audit In 5 Minutes

Do you monitor your PPC campaign on a regular basis?  Read our 5 minute PPC audit that could help your campaign thrive and see if there are any aspects of your PPC advertisement that you could improve.

To read the full article, visit Conducting A PPC Audit In 5 Minutes.

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Adwords – Tips on Improving Your Quality Score

Google Adwords Quality Score

Google Adwords Quality Score

Improving your Adwords quality score can improve your ads’ positions and reduce the cost per click. So it’s worth doing your keyword research properly and splitting your ads into different ad groups focusing on keywords, ensuring that the landing page is very relevant to the keywords.

Through split-testing your ads, over time you should, over time, be able to increase your quality score by making your ads as relevant as possible to the keywords you are targeting.

Read the full article for Adwords – Tips on Improving Your Quality Score on our website.

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How to Improve your Quality Score

Quality Score, KeywordsAdWords create a quality score for each of your keywords.  It is calculated each time your keyword matches a search query (each time your keyword has potential to trigger and ad). This score will have quite the impact on your campaign. It determines how often your ads are shown, where your ads will appear and how much you pay for every click they generate.

In general, the higher your Quality Score, the lower your costs and the better your ad position. So how can you go about improving your Quality score,  follow the tips below:

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Top 3 Components of Google Adwords Quality Score

adwords quality score, quality score tipsWe all know there are numerous components that determine Google Adwords’ quality score. In this post we will discuss what Google says are the top three components of this. It is essential that all advertisers understand that quality score is based on all of the components working harmoniously together. Compare it  to construction of a building. You may have all the major components to put the building together, but it’s not complete until everything has come together to form one solid structure.

The top 3 compmonent of quality score consist of:

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