Posts Tagged search engine optimization ireland
When writing content for your website it can be difficult to keep your information relevant. Getting the balance right between keyword enriched content for a high index and providing quality information for your user is a difficult task. As after all these are two very different audiences who process information in different ways.
The only solution is writing content that keeps both the visitor and search engine interested. By writing SEO-friendly content you can lead people to your site, and by writing content that is relevant for potential visitors you can encourage them to stay there. Read our full article to find out how you can implement a 10 step strategy that will allow you to create search engine friendly content.
Link building is an essential aspect of SEO. Engaging in link building helps obtain high level organic ranking on search engines for you website. Google no longer prioritise websites solely on the use of keywords on a website, they also take into consideration ‘off page’ activities when determining where a website ranks. Link building is a particularly crucial tool if you want to increase your off page activities. The logic of this being that Google determine the reliability of your website on the basis of how many other sites want to be linked to your site.
5 Tips for link building:
- Engage in sufficient research to ensure quality link
- Ensure the links you are using are of relevant, interesting and recent information
- Make sure links are placed on relevant pages of your website
- Do not over load pages with outgoing links
- Link building is a continuous process in order to attract traffic
For more information Contact WebResults.ie
Search Engine Optimisation is all about improving the visibility of your website within the ‘Organic’ Search Engines. Website Optimisation is essential if you want to perform well in the Organic Searches on search engines such as Google, Yahoo, Bing etc. WebResults.ie have outlined 5 SEO tips to help you on your path to Website Optimisation in order to strengthen your web presence and in turn increase traffic and conversions.
1) Use keywords wisely
2) Always use Meta Data on every webpage
3) Engage in Link Building
4) Use friendly URL’s
5) Use Alt tags on all images
Almost 80 % of the traffic a website receives comes through the search engines. In order to keep driving targeted traffic, it is critical to be ranked high with the search engines for the search terms that are relevant to your business and this happens with keeping your focus on building content and optimising your pages. It is equally important to undestand the criteria search engines use to rank websites. Following the search engine guidelines will help you gain rankings for your relevant search terms and thus help ensure relevant traffic flows in, thereby increasing conversion rates.
Here is what a search engine looks for while ranking a website:
•Relevance to search
When a visitor types in a search term in a search engine, the search engine immediately finds and displays the websites that contain the information related to the keywords in the order of relevance. Since search engines are machines, they need a specific method by which to display the search results in a particular order by relevance. This is what we call ranking. The search engine decides the importance of a website based on certain algorithms, which judge the websites, giving them points – so the more points a website gets, the higher its ranking. These are the factors for ranking:
•How often the keyword or key phrase appears in the website content, meta tags, page titles, hyperlinks, inbound links, etc. If the keyword density exceeds the search engine’s limit, then it ignores your site. This is why keyword stuffing is never recommended.
•How many relevant inbound links appear on your site? Inbound links are seen as an endorsement of your sites relevance for the keyword. Here, an important thing is the quality of the inbound links. The sites from where the inbound links come must be sites that have a high ranking with the search engines.
•How often you have fresh content on your site makes a big difference to the search engines. Steady change in relevant keyword rich content makes the search engine rank you higher.
A good way to keep track of how well your site is doing is to constantly monitor it, so that the necessary changes can be made. One way to do this is to keep up to date with what is happening at the search engines via forums and ongoing discussions. Other than that, if you happen to be launching a new website or even revamping your old one, make keyword research a continuous process. You site must be optimised for the keywords that your niche market will use to reach your website. Keyword position also makes a big impact. Your content must be structured in a way that will appeal to your target market and regularly updated.
Developing back links or link building with sites that are relevant and popular is another crucial activity. There are many ways like article marketing, blogs, forums, etc. to do this.
Getting ranked high by search engines might seem intimidating, but it is only a matter of a few simple steps and patience. As always, unique content rules, along with what your peers think of you.
WebResults.ie carries out audits to determine how visible your website is to the search engines. We also offer a range of other services to build your websites web presence.
Google announced the other day that site speed is a factor in the search engine ranking of sites. So all other things being equal, a faster site will rank higher than a slower one. This is important to note in terms of search engine optimisation for your site.
While we encourage creating a visually stimulating site, keep in mind when using flash and other platforms that this can slow your site down.
Also keep in mind users without broadband. I know, its hard to imagine, but there is still large sections of Ireland with ye auld dial up! 3, the company responsible for rolling out broadband to these remaining parts of the country, is only required to provide speeds at the lower level of broadband capability so, flash based-sites may be slow at these speeds also and discourage users.