Posts Tagged cpc
Product Listing Ads (PLA):
PLA is a pay per click (PPC) form of advertising. This form of advertising is carried out through Google’s Shopping Tool. Upon a relevant search query from a customer, Google will show up placed ads first. In this shopping tool, Google will include
“richer product information such as product image, price and merchant name” (Google 2013)
The search to the right shows the results for the search “bicycle helmets”, where placed ads are shown first. The fact that these ads are paid for, is only revealed when you click on the link “why these products” which explains that these are placed ads, as highlighted in the image to the right.
PLA is another form of PPC where the advertiser only pays Google after someone has actually clicked on their ad. The advertiser and Google will have agreed a set price for every click on their ad. The advertiser can also set a limit on how much they are willing to spend each day, ie:
Razor is willing to pay 50c for every click on the advert for their helmet. However they are only willing to spend €5 per day, so after 10 people click on their ad, the ad will be taken down until the next day. (There are options to choose when the ads are displayed or to spread the display over a period of time). They will also agree the amount of time the ad will run for, which can range anytime from hours to years.
Why use PLA?
Cost effective advertising:
With PLA you are only paying for people who click through to your site, a concept which has high rate of return on investment (ROI). At Webresults, we can help you arrange a pricing plan for your proposed ad
Place high on the list:
With PLA you will appear high on the search results with people seeing your product first
PLA weans out lesser competitors:
Google’s Shopping tool’s main appeal to customers is that it shows the best options first. Google users don’t have to thralls through pages to find what they want. Your products are seen at the top of their respective search
When it comes to PLA, it pays to pay!
For more information and advice on PLA, contact us!
Affiliate marketing is a commission based agreement between 2 sites where one site rewards another for promoting their
products/services. The publishing site (the site promoting the products/services on behalf of the other, is only paid when a customer clicks on the direct link between the two sites or when a conversion occurs. The host site essentially acts as a “sales rep” for your product, who only gets paid on commission (Whatever the commission is, that is agreed between the parties!)
Affiliate marketing works best when the two sites are related in some way and have a similar customer base. An example of this would be Hertz car hire having an affiliation with Aer Lingus. Aer Lingus customers will be flying to another destination so they may need a car when they arrive. This provides Hertz with the perfect opportunity to gain a new customer by placing an advert for their car hire on the Aer Lingus site. Hertz will only then pay for the advert after the customer clicks on that advert/makes a booking. This is a clever and effective form of PPC.
The link left by the advertiser on the host site should lead directly to a call of action such as Buy Now or Call Now for a better return on investment (ROI). One of the most successful forms of affiliate programmes is when a special offer is involved and immediately catches the eye of the potential customer.
Affiliate marketing falls within the Action category of the 4 steps involved in a customer transaction (Attention – Interest – Desire – Action). This means that if the potential customer has clicked on the link then they are already interested in purchasing your product or service. When correctly executed Affiliate marketing can increase your *conversion optimisation and reduce your *bounce rate.
*Conversion Optimisation – Converting a visitor to your website into a transaction
*Bounce Rate – Where a visitor to your website leaves without clicking, giving information or making a transaction
Why Use Affiliate Marketing?
Approach a Select Customer Base:
If you choose the right affiliate site you will instantly tap into a client base similar to yours. At Webresults, we can help you set up and manage your affiliate programme, ensuring that you choose the right affiliates to gain optimum results for your business
Cost Effective Advertising:
With affiliate marketing you only pay for performance, so only once the visitor has taken an action, as agreed with publisher. This system is known to have a high ROI.
24 Hour Sales Rep:
With an affiliate programme, your product is being advertised 24/7 with no other input needed once it is set up.
Association With Larger Brand:
Having your product advertised on a large reputable affiliate site can have your seen in a higher regard by customers
For more information and advice on Affiliate Marketing, contact us at:
Do you monitor your PPC campaign on a regular basis? Read our 5 minute PPC audit that could help your campaign thrive and see if there are any aspects of your PPC advertisement that you could improve.
To read the full article, visit Conducting A PPC Audit In 5 Minutes.
Are you confused about what Pay-Per-Click is? Are you considering entering into the world of paid internet advertising but do not fully understand how and why PPC works? Read more on PPC here to understand it and have your questions answered.
To read the full article, visit PPC For Dummies.
Google plan to discontinue the sending of Adwords Custom Alerts on the 30th of June. These were notifications that you could set up within Google Adwords to alert you whenever certain things happened within you Adwords campaigns; things that you would wish to act on in a certain way.
Google now feels these are no longer necessary. To find out why, read the full article on our website: Adwords Custom Alerts will become inactive soon.
For more information about Pay Per Click campaign management, please call us on 01 2071872 or contact us via our contact form.
Changes to how ads are displayed recently came into effect. Google decided to restrict the period of of time ads could remain on an even-rotation setting. After 30 Days ads within ad groups would be optimised, i.e. the better performing ads would automatically be displayed more often.
However, this caused uproar among advertisers who wanted to retain more control over their ads.
Read the full article on our website: Changes to the Google Adwords Even-Rotation Setting.
Improving your Adwords quality score can improve your ads’ positions and reduce the cost per click. So it’s worth doing your keyword research properly and splitting your ads into different ad groups focusing on keywords, ensuring that the landing page is very relevant to the keywords.
Through split-testing your ads, over time you should, over time, be able to increase your quality score by making your ads as relevant as possible to the keywords you are targeting.
Read the full article for Adwords – Tips on Improving Your Quality Score on our website.