Posts Tagged PPC tips
Improving your Adwords quality score can improve your ads’ positions and reduce the cost per click. So it’s worth doing your keyword research properly and splitting your ads into different ad groups focusing on keywords, ensuring that the landing page is very relevant to the keywords.
Through split-testing your ads, over time you should, over time, be able to increase your quality score by making your ads as relevant as possible to the keywords you are targeting.
Read the full article for Adwords – Tips on Improving Your Quality Score on our website.
Search marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that some of these keywords may be too general and too expensive use in PPC campaigns.
Read more on this topic on our website.
For more advice about PPC campaigns or Adwords campaign management contact us.
Problems in Pay Per Click advertising Campaigns.
Advertisers are often not setting up their PPC campaigns correctly and therefore not availing of the ROI that should be being achieved on a variety of PPC online advertising programs. This is particularly true in relation to Google AdWords. The main reason for this is due tho the fact that they are targeting the wrong keywords. It looks good when keywords have huge search volumes & high impressions and to even tap into a small percentage of the traffic available could cover the costs… false! Successful advertisers already established have the advertising budgets to advertise under keywords with huge competition. New advertisers don’t have the budget and therefore the failure and losses start to come in as a result.
Use highly targeted keywords that are specific to your product/service. Not only will the costs be lower but the traffic will be more highly targeted and will convert a lot easier than advertising on a broad keyword. Going broad can often be like taking a shot in the dark. Choose specific keywords, stay relevant to your landing page and keep your target audience in mind. Ask yourself why the search is being performed and if the keywords used are what your site has to offer.
However, using negative keywords is equally as important, because it allows you to prevent wasting money on keywords that aren’t relevant to your business and product offerings. Negative keywords offer an opportunity to strategically restrict your PPC advertisements, so they only reach your potential audience, though acting like a filter. Creating an environment where you can dynamically define effective negative keywords helps you: Improve Click-Through Rate (CTR); Create More Relevant Ad Groups & Save Money