Posts Tagged webresults

The WebResults Team

ConfidentialDue to public demand, we have been forced to reveal the inner most secrets of the WebResults.ie team. We have been advised by our legal department to direct you towards the shocking document. Secrets to be revealed include weekend activities, fun things we like to do and how our skills can help your business. Be advised that any information you may come across might be shocking so we advise that you are in a seated position and have a good sense of humour. Enjoy.

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Crystal swing some international clients for your business

So what could Crystal Swing have to do with international trade?

Crystal swing‘s recent foray into the US market is just another example of when the web, and social media in particular, acts as a communication tool to establish an overseas market.

This is a bit of fun really, but it still acts as a good example as to how a business could ‘test the waters’ online before committing capital to sales, marketing and production overseas. Now, i’m not saying if you release a YouTube Video on the in’s and out’s of textile manufacturing it will attain 532,936 views, but if it can achieve 1000 views, with feedback through comments, you could have gained clients as well as carried out your market research.

The people at the Ellen Degeneres show in the US got a hold of this clip and it was broadcast on St.Patrick’s Day this year. Honoring a vow she made to have the Cork trio appear on the show at that stage; they performed for up  to 4 million viewers this week live on her show.

Using this as a kind of odd case study for business expansion overseas, a simple pattern emerges:

  1. When you decide to provide a product or service abroad, test the market. Create great content around your service using video, photography, articles etc. to be posted on social media sites like YouTube and Facebook.
  2. Its not a case of sit back and wait for the Ellen to call you up: You can actively spread your content at the beginning, perhaps emailing a gathered list of prospective customers, or using sites like LinkedIn to create connections and spread the content.
  3. Invite users to submit feedback on the service and to join your company on these social networking sites

You can then make a better informed decision on your expansion, and save money. While creating great content and managing your initial web-marketing activities are not cheap, it still stands well behind the cost of a mismanaged and ill-informed move abroad.

It is vital to have in place a cohesive search engine optimisation, pay per click and Analytics plan when deciding to export. You need to make sure your site appears on search engines to create awareness. Also, when dipping your foot into another market, Analytics tools are critical to measure your results and plan from there.

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As a proud Corkonian, I would like to say at this point that Crystal Swing, and the views held by the group in no way represent the people of Cork!

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WebResults ‘connects’ with Connector Digital and Social Media Training

The WebResults team are always interested in ‘connecting ‘ with new ideas and techniques in the internet marketing field. I attended the Connector Digital and Social Media Training course yesterday. The course was given by Connector founder Conor Lynch, along with some great guest speakers.

Connector is interested in Connecting people online and offline. Connector organises popular networking events each month themed around an aspect of social media.

The training was hinged on the Connector 10 C’s. It was a concept that made creating a social media strategy for business a more accessible one. Conor detailed through case studies and theory how to run a successful campaign.

In addition to this, a number of great guest speakers were involved. Aaron Downes discussed creative development in social media. Thomas O’Duffy gave advice and answers to the participants on their social media presence and also discussed the importance of peer influence on trade. Greg Fry, a careers coach provided ten top tools to companies available online.

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Ways to Improve your PPC campaign

WebResults offers a Pay per click creation and management service specialising in Google Adwords. In our time running campaigns for clients, we have noticed a few crucial details that can make or break a campaign. When running your first Adwords campaign, you can be bombarded with tips and advice online. However, the 4 shorts tips below should be enough to ensure you make a successful start. Also included are links to free online tools that can make the most of your campaign.

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Keyword Targeting

Ensure you make use of broad, exact and phrase matching when researching keywords. When searching for relevant keywords, use the Google keyword tool to see search terms relevant to you product or service. There are different strategies that can be used for targeting. Where one is starting out their first Google Adwords campaign, it is advised that they use broad terms to begin with. Then monitor with Google Analytics and refine keywords into exact matches and adapt ads to maximise conversions and minimise cost.

Split Test Ad copy

When you create your ads, be sure to test them against each other to see which ones are performing best. You can divert investment to better performing ads and increase roi.

Use negative keywords

There is always time for pessimism! In effect, using negative keywords (e.g. -cheap books), means that if a searcher types in this keyword, your ad will not appear on the list of search results. The example given is a good one, if you can identify search terms used, that are unlikely to reflect your customers search term: Use negative keywords.

Monitor Keyword conversions

At any time for a business (even more so in current times) the conversion/sale is the goal from online advertising. Using Google analytics, you can monitor the search term that the most conversions/sales originate from. In order to maximize conversions/sales this search term can be used in the title of ads to draw in more potential conversions.

Please view this great informational YouTube clip for more details on Adwords.

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