5 Top Tips to Convert Your Website Visitors into Paying Customers

Following on from our last article ‘How to Increase Website Traffic’ we will explore some of the basic elements required to turn this traffic into paying customers.

The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to your website through your social media channels.

However, once on your site you have a short timeframe to capture the user’s interest and make the conversion. Follow our five step formula to increase your websites conversions.

1. Know Your Target Audience

Research is the key to any successful online venture and this is required to build a clear understanding of your target audience. Through your research it is very beneficial to develop a profile of your target customer and include their demographics such as age, gender, marital status, income and location. Now the focus shifts to their underlying motivations; what is the major problem they are experiencing and how does your website solve this. It is essential for you to understand how you can solve their problems and highlight this on your website.

2. Make Your Website User Friendly

Internet users generally have a short time frame to conduct their search. They also have a short attention span, therefore if you have managed to get them to click onto your website it is imperative that your site is clear and they can navigate to the page they want with ease.

Some basic features that should be on your website include a logical menu, clean design, clear calls to action and simple functionality e.g. add to cart features, request a call-back etc. The primary goal is to make your site so user friendly that your users become customers in the shortest space of time. It is also worth researching why your customers are visiting your site and in turn giving them what they want in a clearly designed format.

3. Focus On Your Customers’ Pain Points.

Back to research, through effective research you will understand your target audience’s pain points. You must then use your website to present the ideal solution to their problem. Using this approach can help direct your overall marketing strategy and keep you focused on the needs of your visitor knowing that when they land on your site, they feel like they must take action and have your product or service to resolve their issue. By understanding your customers pain points and integrating this into your marketing strategy your website will attract customers and answer their most urgent needs.

4. Use Clear Language.

Regularly assess your marketing campaigns, look out for poof talk or buzzwords in your ad copy or technical lingo on your landing pages. If this is the case it’s time to rework your marketing strategy. The best advertisements and landing pages present a clear, concise message about your products that encourage customers to click through.

A simple question to ask at the beginning of any marketing campaign is “what does your product do, and for whom?” then provide a simple call to action.

5. Make Sure Your Products or Services Are Competitively Priced.

Where you are selling products online clearly communicate your unique selling points. This brings you back to research, make sure that your products or services are competitively priced. The chances are that visitors coming onto your website will be comparing you directly to your competitors. Ensure your website clearly communicates why your products or services are better than your competitors. This will help you convert visitors to customers.

Driving traffic to your site is the first step towards converting them into customers. Don’t lose them at this point, follow the steps above to improve your conversion rates. Is your website driving conversions? If not, contact us now at WebResults on 01-2071872 or visit our website and fill out a contact form to get more information or a FREE WEBSITE REVIEW at www.webresults.ie.

5 Tips to Increase your Google Ranking

A substantial amount of searches on search engines such as Google and Bing are around subjects and topics. Consumers often base their search on the type of product or service they are looking for as opposed to an actual company name. This demonstrates the importance of having your site optimised so that when these searches are inputted that you rank highly on search engines.

Below are 5 top tips to help increase you Google Rankings:

1. SEO – Your site should be fully optimised for both visitors and search engines
2. Google Places – Add your business to Google Places as it puts it on Google Maps. This is recognised and rewarded by Google and also informs potential customers where your company is located
3. Content – Building topical quality content onto your site makes your site appear as a reputable source and increases credibility to both consumers and search engines
4. Testimonials – Getting customers to write reviews increases website activity and adds to credibility
5. Link building– Having links coming from other sites into yours demonstrates to search engines that your

Following these tips will increase your chances of appearing on the first page of Google and in turn increase traffic to your website. For help incorporating these tips effectively and to start improving your web presence today contact WebResults.ie who offers services in SEO and other many other Web Marketing activities.

The IIA Presents: eCommerce – Discover 3 Hidden Sales Channels

The IIA have come together with Dún Laoghaire-Rathdown County Enterprise Board to host a seminar ‘eCommerce – Discover 3 Hidden Sales Channels’ to help you discover the most productive online sales channels for your business. This conference is ideal for small business owners who are looking to develop online marketing strategy’s to help grow their business. This seminar will take place on Thursday 26th May from 2pm to 5 pm where the following topics will be discussed:

• How to Leverage Facebook to Develop Sales
• Exploiting the Potential of Email Commerce
  
• Identifying Opportunities in Mobile Commerce & Apps

All of these talks will help provide you with tips on how to get proven online sales channels working for your business. For more information or book a ticket online visit http://www.iia.ie. 

Digitise The Nation 2011

This week is Digitise the Nation Week 2011. Hosted by the Irish Internet Association, it is designed to raise awareness of the opportunities internet usage can create in the lives of all the people of Ireland. The Irish Internet Association aspires for Ireland to be a world class knowledge based society with a real commitment to lifelong learning, the creation of technological innovation and commercialised  intellectual capital.

WebResults.ie would like to let you know that we are getting involved in this years initiative by offering a free ‘Web Marketing Action Plan’ for your business. We will review your business’s Web Presence and design an action plan to identify areas which will improve your performance on the web.  This is a great opportunity for any business who wants to improve their online presence and get greater results from their internet  activities.

So if you want to take advantage of this great offer, contact us today on 01 2071872 or info@webresults.ie and see how we can help you get more customers through the web. The offer is running for this week only, Monday 9th to Thursday 12th of May and is limited to 10 business so don’t delay in getting the best online results for your business today.

Digitise the Nation 2011

Digitise the Nation is an annual programme run by the Irish Internet Association to raise awareness of the opportunities the internet can create for the people of Ireland. The IIA set up this week long awareness programme to help build Ireland into one of world’s leading countries in online business. This year its running form the 9th – 13th May.

Digitise the Nation is an opportunity for everyone to bring their skills and capabilities to the very widest audience, showing everyone how the internet can be used to communicate with friends and family, transact business to business and business to consumer. Also how it can be used for education, self-development, career improvement, social interaction, fundraising and raising awareness and campaigns on local issues. This is a chance to show how the internet can make life easier, more fulfilling and more fun.

As part of Digitise the Nation week, WebResults.ie are offering a Free Web Marketing Action Plan where we will review YOUR businesses web presence and devise a plan to help improve your businesses performance online. This involves identifying effective activities for your business based on your target market and the products or services you offer. To apply for a chance to avail of this opportunity contact WebResults.ie. For more information on this event visit Digitise the Nation 2011.

Top 5 Design Mistakes Small Business Make

If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding.

Potential customers visit your site specifically for its content, meaning its appearance and usability are critical to its success and how those users view your company. However, getting your web design wrong can have a negative impact on your business.

Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.

1. Poor Navigation – People log on to your site to find particular information. If they can not find it quickly, they will leave and you loose potential business. A poorly organised website gives an impression of a poorly organised business. Make navigation easier and see visits to your site last longer. Use icons, logical groups and the breadcrumb trail to increase the friendliness of your site.
2. No Clear Calls to Action – Driving visitors to your site is half the battle but if they do not know what to do when they get there, they will leave. Have clear calls to action on purchases or subscriptions. Use clear icons that display what you want from the visitor. Don’t make your user work or think or you will loose them. Have usable, simple and specific actions within every page
3. Colour and Contrast – Ask yourself a basic question. Does the text have sufficient contrast compared to its background? Can your readers actually read it quickly without squinting? And are the colours appealing and not distracting? Asking yourself these questions and being honest with your answers can save you some time and effort.
4. Content, Content, Content – How is your content organised? If it is not clear, concise and captive – you may be loosing out on some potential customers. Internet users do not like to read. They scan quickly, and if your content is not easily arranged for them, the will move on. Break up your content, use white space, headings and sub headings. Clear content equals clear decision making.
5. Clutter – Are you trying to jam all your information on to one page? Please stop. Overloading pages with information, text and graphics creates a confusing site that leads to low traffic, a high bounce rate and potentially a poor Page Rank. Ask yourself a few questions. Is the information on this page really necessary and how does it aide a visitor to my site? Priorities your content and decide what is most important for you and your customer and sell it well. less is more.

Hopefully you will have found some useful information here. And if you think yourself culpable to any of the above sins, why not get in touch with us today and see how our services can benefit your company.

Google +1 – Google’s tour guide

The web is such a large place with so much information and sometimes it can help to have a tour guide. Google have announced the introduction of  ‘+1’ as sometimes its easier to find what your looking for if someone you know has already found it. +1 is Google’s answer to the Facebook ‘Like’ button and makes Google search engine more social as it allows you to help friends, family and people all over the world to find things in Google search. Google define it as a ‘public stamp of approval’. When +1 is selected it indicates to searchers that this is something that they should check out and similarly you can see other recommendations.

This feature won’t be visible on search engines for a few months but people are encouraged to participate in the Google +1 experiment.

There was speculation as to whether or not the number of +1’s will affect search rankings but according to a Google rep this is not the case but it is something that they are interested in incorporating in the future. Do you think this is the next big step for SEO?

Link Building Campaigns for SEO purposes

Link building is an essential aspect of SEO. Engaging in link building helps obtain high level organic ranking on search engines for you website. Google no longer prioritise websites solely on the use of keywords on a website, they also take into consideration ‘off page’ activities when determining where a website ranks. Link building is a particularly crucial tool if you want to increase your off page activities. The logic of this being that Google determine the reliability of your website on the basis of how many other sites want to be linked to your site.

5 Tips for link building:

1. Engage in sufficient research to ensure quality link
2. Ensure the links you are using are of relevant, interesting and recent information
3. Make sure links are placed on relevant pages of your website
4. Do not over load pages with outgoing links
5. Link building is a continuous process in order to attract traffic

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For more information Contact WebResults.ie

Improve your website optimisation: 5 top SEO tips

Search Engine Optimisation is all about improving the visibility of your website within the ‘Organic’ Search Engines.  Website Optimisation is essential if you want to perform well in the Organic Searches on search engines such as Google, Yahoo, Bing etc. WebResults.ie have outlined 5 SEO tips to help you on your path to Website Optimisation in order to strengthen your web presence and in turn increase traffic and conversions.

1) Use keywords wisely

2) Always use Meta Data on every webpage

3) Engage in Link Building

4) Use friendly URL’s

5) Use Alt tags on all images

Read more on how to improve your Search Engine Optimisation

Tips to apply to build your web presence

Unfortunately, there is no one size fits all when it comes to online marketing strategies and online web presence; what works for one company or industry may not necessarily work for another. Therefore the basics are crucial, and getting the basics right are even more important.

Who, what, when, why and where? When analysing your online presence answer these simple questions and they will help point you in the right direction.

– Who are your customers?
– What are they doing online?
– When are they online?
– Why are they online?
– Where are they online?

Answering these 5 simple questions correctly in relation to your specific business / industry is absolutely crucial as it will then determine your online strategy and in turn your online web presence.

However, in general here are some tips to bear in mind when trying to improve your online presence regardless of what business or industry you are in.

Relevancy

Is the content on your site relevant to your customer? Is it informative and of interest to the visitor? When a customer / new visitor lands on your site, does it meet their expectations?

If your website is relevant it will enable interaction and engagement of visitors. People will want to get involved and share their experience. By using social media tools (those relevant to your specific customers) such as Facebook, Twitter and even blogging you are enabling a two way conversation between you, as a business and your customers / potential customers. Embrace this interaction and take the opportunity to talk to your customers and even ask them what they want, and you will gain a valuable insight into your target market. To assist with engagement, regular content update and an active web presence is not only important to keep customers interested but also aids in search engine optimisation (search engine crawling sites).

Share ability

Make it easy for your users to share information via icons on your website to the various different social media tools you use. By implementing this technique you are not only opening up the avenues in which people can find you but also how you can find potential customers, it works both ways. Making content shareable allows free dispersal or distribution of information to potential customers, as most people share information as they think it is of interest to the specific individual.

These are just some basic ways in which you can improve your online presence in the New Year. We are currently offered a free website review at Webresults.ie to help you build your web presesnce, contact us for more information.