Posts Tagged online web presence
Following on from our last article ‘How to Increase Website Traffic’ we will explore some of the basic elements required to turn this traffic into paying customers.
The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to your website through your social media channels.
However, once on your site you have a short timeframe to capture the user’s interest and make the conversion. Follow our five step formula to increase your websites conversions.
Know Your Target Audience
Research is the key to any successful online venture and this is required to build a clear understanding of your target audience. Through your research it is very beneficial to develop a profile of your target customer and include their demographics such as age, gender, marital status, income and location. Now the focus shifts to their underlying motivations; what is the major problem they are experiencing and how does your website solve this. It is essential for you to understand how you can solve their problems and highlight this on your website.
Make Your Website User Friendly
Internet users generally have a short time frame to conduct their search. They also have a short attention span, therefore if you have managed to get them to click onto your website it is imperative that your site is clear and they can navigate to the page they want with ease.
Some basic features that should be on your website include a logical menu, clean design, clear calls to action and simple functionality e.g. add to cart features, request a call-back etc. The primary goal is to make your site so user friendly that your users become customers in the shortest space of time. It is also worth researching why your customers are visiting your site and in turn giving them what they want in a clearly designed format.
Focus On Your Customers’ Pain Points.
Back to research, through effective research you will understand your target audience’s pain points. You must then use your website to present the ideal solution to their problem. Using this approach can help direct your overall marketing strategy and keep you focused on the needs of your visitor knowing that when they land on your site, they feel like they must take action and have your product or service to resolve their issue. By understanding your customers pain points and integrating this into your marketing strategy your website will attract customers and answer their most urgent needs.
Use Clear Language.
Regularly assess your marketing campaigns, look out for poof talk or buzzwords in your ad copy or technical lingo on your landing pages. If this is the case it’s time to rework your marketing strategy. The best advertisements and landing pages present a clear, concise message about your products that encourage customers to click through.
A simple question to ask at the beginning of any marketing campaign is “what does your product do, and for whom?” then provide a simple call to action.
Make Sure Your Products or Services Are Competitively Priced.
Where you are selling products online clearly communicate your unique selling points. This brings you back to research, make sure that your products or services are competitively priced. The chances are that visitors coming onto your website will be comparing you directly to your competitors. Ensure your website clearly communicates why your products or services are better than your competitors. This will help you convert visitors to customers.
Driving traffic to your site is the first step towards converting them into customers. Don’t lose them at this point, follow the steps above to improve your conversion rates. Is your website driving conversions? If not, contact us now at WebResults on 01-2071872 or visit our website and fill out a contact form to get more information or a FREE WEBSITE REVIEW at www.webresults.ie.
A substantial amount of searches on search engines such as Google and Bing are around subjects and topics. Consumers often base their search on the type of product or service they are looking for as opposed to an actual company name. This demonstrates the importance of having your site optimised so that when these searches are inputted that you rank highly on search engines.
Below are 5 top tips to help increase you Google Rankings:
- SEO – Your site should be fully optimised for both visitors and search engines
- Google Places – Add your business to Google Places as it puts it on Google Maps. This is recognised and rewarded by Google and also informs potential customers where your company is located
- Content – Building topical quality content onto your site makes your site appear as a reputable source and increases credibility to both consumers and search engines
- Testimonials – Getting customers to write reviews increases website activity and adds to credibility
- Link building– Having links coming from other sites into yours demonstrates to search engines that your
Following these tips will increase your chances of appearing on the first page of Google and in turn increase traffic to your website. For help incorporating these tips effectively and to start improving your web presence today contact WebResults.ie who offers services in SEO and other many other Web Marketing activities.
The IIA have come together with Dún Laoghaire-Rathdown County Enterprise Board to host a seminar ‘eCommerce – Discover 3 Hidden Sales Channels’ to help you discover the most productive online sales channels for your business. This conference is ideal for small business owners who are looking to develop online marketing strategy’s to help grow their business. This seminar will take place on Thursday 26th May from 2pm to 5 pm where the following topics will be discussed:
- How to Leverage Facebook to Develop Sales
- Exploiting the Potential of Email Commerce
- Identifying Opportunities in Mobile Commerce & Apps
This week is Digitise the Nation Week 2011. Hosted by the Irish Internet Association, it is designed to raise awareness of the opportunities internet usage can create in the lives of all the people of Ireland. The Irish Internet Association aspires for Ireland to be a world class knowledge based society with a real commitment to lifelong learning, the creation of technological innovation and commercialised intellectual capital.
WebResults.ie would like to let you know that we are getting involved in this years initiative by offering a free ‘Web Marketing Action Plan’ for your business. We will review your business’s Web Presence and design an action plan to identify areas which will improve your performance on the web. This is a great opportunity for any business who wants to improve their online presence and get greater results from their internet activities.
So if you want to take advantage of this great offer, contact us today on 01 2071872 or firstname.lastname@example.org and see how we can help you get more customers through the web. The offer is running for this week only, Monday 9th to Thursday 12th of May and is limited to 10 business so don’t delay in getting the best online results for your business today.
Digitise the Nation is an annual programme run by the Irish Internet Association to raise awareness of the opportunities the internet can create for the people of Ireland. The IIA set up this week long awareness programme to help build Ireland into one of world’s leading countries in online business. This year its running form the 9th – 13th May.
Digitise the Nation is an opportunity for everyone to bring their skills and capabilities to the very widest audience, showing everyone how the internet can be used to communicate with friends and family, transact business to business and business to consumer. Also how it can be used for education, self-development, career improvement, social interaction, fundraising and raising awareness and campaigns on local issues. This is a chance to show how the internet can make life easier, more fulfilling and more fun.
As part of Digitise the Nation week, WebResults.ie are offering a Free Web Marketing Action Plan where we will review YOUR businesses web presence and devise a plan to help improve your businesses performance online. This involves identifying effective activities for your business based on your target market and the products or services you offer. To apply for a chance to avail of this opportunity contact WebResults.ie. For more information on this event visit Digitise the Nation 2011.
If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding.
Potential customers visit your site specifically for its content, meaning its appearance and usability are critical to its success and how those users view your company. However, getting your web design wrong can have a negative impact on your business.
Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.
- Poor Navigation – People log on to your site to find particular information. If they can not find it quickly, they will leave and you loose potential business. A poorly organised website gives an impression of a poorly organised business. Make navigation easier and see visits to your site last longer. Use icons, logical groups and the breadcrumb trail to increase the friendliness of your site.
- No Clear Calls to Action – Driving visitors to your site is half the battle but if they do not know what to do when they get there, they will leave. Have clear calls to action on purchases or subscriptions. Use clear icons that display what you want from the visitor. Don’t make your user work or think or you will loose them. Have usable, simple and specific actions within every page
- Colour and Contrast – Ask yourself a basic question. Does the text have sufficient contrast compared to its background? Can your readers actually read it quickly without squinting? And are the colours appealing and not distracting? Asking yourself these questions and being honest with your answers can save you some time and effort.
- Content, Content, Content – How is your content organised? If it is not clear, concise and captive – you may be loosing out on some potential customers. Internet users do not like to read. They scan quickly, and if your content is not easily arranged for them, the will move on. Break up your content, use white space, headings and sub headings. Clear content equals clear decision making.
- Clutter – Are you trying to jam all your information on to one page? Please stop. Overloading pages with information, text and graphics creates a confusing site that leads to low traffic, a high bounce rate and potentially a poor Page Rank. Ask yourself a few questions. Is the information on this page really necessary and how does it aide a visitor to my site? Priorities your content and decide what is most important for you and your customer and sell it well. less is more.
Hopefully you will have found some useful information here. And if you think yourself culpable to any of the above sins, why not get in touch with us today and see how our services can benefit your company.