The Advances in SEO

SEO has changed a lot over the last decade, SEO success no longer depends on words alone but a wide variety of factors. Every search engine on the internet today has its own unique algorithms and methods of ranking websites so understanding this when planning your SEO strategy is essential. Many search engines have a system that works for them so change very little.  Google search engine, on the other hand,  is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis. However, this makes it harder to keep on top regarding SEO. Every time Google makes a significant change in how they determine search engine page ranks, SEO efforts also must adjust to those changes.

To demonstrate the changes and advances in SEO SEOMoz have provided the following:

Link Building Campaigns for SEO purposes

Link building is an essential aspect of SEO. Engaging in link building helps obtain high level organic ranking on search engines for you website. Google no longer prioritise websites solely on the use of keywords on a website, they also take into consideration ‘off page’ activities when determining where a website ranks. Link building is a particularly crucial tool if you want to increase your off page activities. The logic of this being that Google determine the reliability of your website on the basis of how many other sites want to be linked to your site.

5 Tips for link building:

1. Engage in sufficient research to ensure quality link
2. Ensure the links you are using are of relevant, interesting and recent information
3. Make sure links are placed on relevant pages of your website
4. Do not over load pages with outgoing links
5. Link building is a continuous process in order to attract traffic

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Search engine optimisation Ireland

There has been a huge increase in demand for search engine optimisation services here in Ireland in recent months. Search engine optimisation (SEO) is well established abroad. In Ireland, it has been seen with a lower degree of importance relative to other forms of marketing. However, companies based here are becoming more aware of the importance of ranking highly for there specific keywords on search engines. Indeed, they are now viewing it as essential.

Evidence for this can be seen in the new online marketing courses in Ireland. The Fitzwilliam Institute and the Digital institute both offer courses in online marketing, with emphasis placed on SEO. The demand for individuals coming out of these courses remains high despite the current economic climate in Ireland. Companies are looking to hire online marketing specialists in-house, and online marketing agencies are experiecing growth due to an increase in marketing spend on digital media in recent years.

So with increased education in the disipline, growing investment and employment, you may ask why? Why is it becoming so important? The answers are in the changing media comsumption habits here in Ireland.

• over 70% of the irish population is now online
• 80% of all online purchases begin with a search engine

Companies are realizing that they must have a presence online where customers are searching for their goods and services.

Certain companies are choosing to keep SEO and PPC activities in-house. They are using resources online to learn about various techniques. There are many articles and videos created by online marketing service providers that can be used for this purpose e.g. top ten tips on Seo.

Whether companies choose to carry out these activities in-house or they decide to out-source is an internal decision. However, there are external decisions are being made all the time by your customers regarding your product or service that makes the afore mentioned internal decision extremely important.