Posts Tagged adwords campaigns
Improving your Adwords quality score can improve your ads’ positions and reduce the cost per click. So it’s worth doing your keyword research properly and splitting your ads into different ad groups focusing on keywords, ensuring that the landing page is very relevant to the keywords.
Through split-testing your ads, over time you should, over time, be able to increase your quality score by making your ads as relevant as possible to the keywords you are targeting.
Read the full article for Adwords – Tips on Improving Your Quality Score on our website.
Search marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that some of these keywords may be too general and too expensive use in PPC campaigns.
Read more on this topic on our website.
For more advice about PPC campaigns or Adwords campaign management contact us.
Sometimes it can be difficult to find a balance between using Broad Match keywords on your Adwords campaign – to generate more impressions in the hopes of getting clicks – and using phrase match or exact match in the hopes of reducing the number of clicks that don’t convert because the person was searching for something different.
However, using phrase match or exact match meant that you might miss clicks from people searching for exactly what you are offering, bu they have simply misspelled a word or used a slight variant of the word that still means the same thing.
Well, that is about to change. Read more about Google Adwords’ Phrase and Exact Match update.
Google conducted a study in to the effect of PPC ads on organic search clicks to analyse whether it was worthwhile paying for PPC if you already rank well for your main keywords.
To read more about this read our article on the Effect of PPC Ads on Organic Traffic.
You can use negative keywords to eliminate unwanted clicks and improve the quality of the visitors who click on your Pay Per Click campaign ads and therefore increase your conversion rate.
Marin Software wrote a White Paper on Negative Keyword-Usage, with case studies and lots of tips and advice their importance, plus strategies for identifying negative keywords.
To read more about this, have a look at out article on negative keyword usage on our site.
Market Samurai – Adwords Tool – How much to bid for PPC campaigns – and the CPC tools that will help you
Calculating the ideal cost per click or CPC to bid for a PPC Google Adwords Campaign can be complex, but there are tools that can help you, like Market Samurai. Not everyone who clicks on your ad will convert to a sale, and this is where the complex calculations come in. But Market Samurai can help you find keywords that not only have a high traffic, high click through and a cost per click that you can afford, but it also shows you the commerciality of the keywords.
For more info on the commerciality of keywords read our article on the Market Samurai Adwords Tool.