Facebook Ads have become a popular and cost-effective way to promote business online and has proved particularly beneficial for small businesses. Recent research demonstrates that the majority of small business who have used Facebook Ads as part of their online marketing strategy, 65% said they would use it again. The main reasons for this being its ease of use and flexibility.
For those who did not find it beneficial or feel other mediums can bew more effective, listed below are 5 tips to help ensure that you achieve success from your Facebook Campaign:
1) Set Goals and Plan your approach accordingly
The first step is understanding what you want to achieve with your ad. Are you aiming to build awareness for your company or brand, drive traffic to your web site, promote a specific event or generate sales? Facebook offers a number of different ad options that work to achieve different objectives.
2) Get Creative with Targeting
The Facebook ad interface makes it very easy to select the demographic profile of the audience you wish to target. This includes age, sex, location, education level and interests, but it is also unique in its ability to micro-target very specific audiences. It’s better to have a couple thousand very targeted people than tens of thousands of disinterested fans. It is suggested that you zero in on a very specific target audience with your ads, even if it means reducing the size of your audience
3) Choose Text and Images that stand out
When designing your ad, it is recommended that you write clear, targeted ad with concise text that speaks directly to the audience you aim to reach. Be sure to highlight any special offers or unique features that differentiate you from the competition. Although you have 135 characters don’t feel like you have to fill the entire ad. Sometimes a simple line can do the trick.
4) Create and test multiple ads
One of the biggest mistakes that business owners often make is creating and running only one ad within a campaign. Even the smallest change in the words you choose, order of words you choose or the image displayed can have a large impact on the click-through rate for your ad. Therefore it is best to create multiple versions of your ad and test them to see which ad gets the best response.
5) Be ready to capitalise on traffic
A common mistake small businesses make with Facebook Ads is focusing on their ad while neglecting adding fresh content on their Facebook Page. Investing money on Facebook ads can go to waste if your page is not being regularly updated with fresh material, information and special offers. This will get people to connect more than once.