Archive for category PPC Tools
What is Product Listing Advertising (PLA)
Posted by Rosey Broderick in Display Advertising, Google, Online Advertising, Pay Per Click, PPC, PPC Tips, PPC Tools on Thursday
Product Listing Ads (PLA):
PLA is a pay per click (PPC) form of advertising. This form of advertising is carried out through Google’s Shopping Tool. Upon a relevant search query from a customer, Google will show up placed ads first. In this shopping tool, Google will include
“richer product information such as product image, price and merchant name” (Google 2013)
The search to the right shows the results for the search “bicycle helmets”, where placed ads are shown first. The fact that these ads are paid for, is only revealed when you click on the link “why these products” which explains that these are placed ads, as highlighted in the image to the right.
PLA is another form of PPC where the advertiser only pays Google after someone has actually clicked on their ad. The advertiser and Google will have agreed a set price for every click on their ad. The advertiser can also set a limit on how much they are willing to spend each day, ie:
Razor is willing to pay 50c for every click on the advert for their helmet. However they are only willing to spend €5 per day, so after 10 people click on their ad, the ad will be taken down until the next day. (There are options to choose when the ads are displayed or to spread the display over a period of time). They will also agree the amount of time the ad will run for, which can range anytime from hours to years.
Why use PLA?
Cost effective advertising:
With PLA you are only paying for people who click through to your site, a concept which has high rate of return on investment (ROI). At Webresults, we can help you arrange a pricing plan for your proposed ad
Place high on the list:
With PLA you will appear high on the search results with people seeing your product first
PLA weans out lesser competitors:
Google’s Shopping tool’s main appeal to customers is that it shows the best options first. Google users don’t have to thralls through pages to find what they want. Your products are seen at the top of their respective search
When it comes to PLA, it pays to pay!
For more information and advice on PLA, contact us!
Back to School With Your PPC Campaign
Posted by Rosey Broderick in Google Adwords, Google AdWords Management, Keyword Analysis, Keywords, negative keywords, Online Advertising, Pay Per Click, PPC, PPC Tips, PPC Tools, Search Engines, Web Marketing, web marketing management, web strategy on Wednesday
PPC campaigns need constant monitoring and refreshing, check out our “back to school” PPC tips for advice and help on your PPC campaign and its ROI.
To read the full article, visit Back to School With Your PPC Campaign.
For more information on PPC advertising and web marketing, contact us. For further information on this topic, click here.
Keyword Research, SEO Vs PPC
Posted by Rosey Broderick in Keyword Analysis, Keywords, Online Advertising, Organic Search Rankings, Pay Per Click, PPC, PPC Tips, PPC Tools, Search Engine Optimisation, SEO, SEO Tools, Web Marketing, web marketing management, web strategy on Friday
Do you treat your SEO and PPC keyword research the same? Read our article to find out why they’re different and why your keyword analysis should be carefully thought about.
To read the full article, visit Keyword Research, SEO Vs PPC.
For more information on SEO, PPC and web marketing, contact us. For more information on this topic, click here.
2 Simple Tips for PPC
Posted by Rosey Broderick in Google, Keywords, Online Advertising, Pay Per Click, PPC, PPC Tips, PPC Tools, Search Engine Optimisation, Search Engines, SEO, Web Marketing, web marketing management on Wednesday
Read more about the changes that Google have made to their search results pages that may make you want to invest in PPC advertising and rethink your organic advertising campaigns!
For the full article, visit 2 Simple Tips for PPC.
For more information on PPC and web marketing, contact us. To read more on this topic, click here.
Facebook Releases Sponsored Search Results
Posted by Rosey Broderick in Facebook Advetising, Online Advertising, Pay Per Click, PPC, PPC Tips, PPC Tools, Web Marketing, web marketing management, web strategy on Friday
Have you heard about Facebook’s latest advertising method? Facebook recently released their newest form of PPC advertising, for more information click here!
To read the full article, visit Facebook Releases Sponsored Search Results.
For more information on PPC, social media marketing and web marketing, contact us. For more information on this topic, click here.
5 Essentials of PPC
Is your PPC marketing not going as well as you would have hoped? Read on for our 5 essentials of PPC to get a greater understanding of where you might be falling short and see how you could improve your PPC campaign.
To read the full article, visit 5 Essentials of PPC.
If you need any information or assistance with PPC and web marketing, contact us. For more information on this topic, click here.
Conducting A PPC Audit In 5 Minutes
Posted by Rosey Broderick in Google Adwords, Google AdWords Management, Keywords, Online Advertising, Pay Per Click, PPC, PPC Tips, PPC Tools, Search Engines, Web Marketing, web marketing management on Wednesday
Do you monitor your PPC campaign on a regular basis? Read our 5 minute PPC audit that could help your campaign thrive and see if there are any aspects of your PPC advertisement that you could improve.
To read the full article, visit Conducting A PPC Audit In 5 Minutes.
For more information on PPC and web marketing, contact us. For more information on this topic, click here.
PPC and Your Competitors
Posted by Rosey Broderick in Google, Google Adwords, Pay Per Click, PPC, PPC Tips, PPC Tools on Wednesday
Ever wondered what you competitors are doing on their PPC campaigns? Read our article on PPC and Your Competitors to find some quick and easy ways to get more information about their keywords and more.
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For more info on our PPC Services call us on 01 2071872 or submit a query via our contact form.
9 Questions to Ask Before Entering Into A PPC Campaign
Are you entering the world of PPC? Have one or two final questions before you click the Okay button on your campaign? Read our article on PPC FAQ’s to see if we can answer your questions!
To read the full article, visit 9 Questions to Ask Before Entering Into A PPC Campaign.
For more information on PPC and web marketing, contact us. For more information on this topic, click here.
Analytics Explained, and How You Can Benefit From It
Posted by Rosey Broderick in Analytics, Analytics Tools, Google Analytics, Keyword Analysis, Keywords, Pay Per Click, PPC, PPC Tools, SEO Tools on Tuesday
Are you using web analytics to monitor your internet website, online campaign, social media, mobile media or advertising? Read for more information on what web analytics is and how it works from initial goal setting to charts and figures.
For the full version of this article, visit Analytics Explained, and How You Can Benefit From It.
For more information on Web Analytics and our other web services, contact us. For further information on this topic and analytics tools available click here.