The Importance of Link Building

3 Key Factors of Link Building:

 

Link building is a task combined with creating good content. Within your content there should be links to certain areas of your website. If link-buildingyou are talking about web services in your content piece, why not promote your own web services with a link.

A key aspect of content creation is that if it’s good, then it will get shared and linked freely by those who liked it. This is where Social Media comes in helpful for sharing content easily with your audience. You can’t however rely solely on other people linking your content so here are the 3 key aspects of link building you should incorporate into your content;

 

1) Anchor Text:

The anchor text is the textual representation of a hyperlink, for example the anchor text for this link is “this link” with the hyperlink being “www.webresults.ie”. Anchor text is important because most major search engines use it to determine what keywords are relevant to a page. For example, if you want to rank for the term “coffee shop,” then you should try to get as many links as you can with “coffee shop” as the anchor text.

 

2) Authority of Linking Domain:

The ultimate goal in link building is to get as many inbound links to your site as possible. This is important for your SEO strategy as it shows search engines that your page is of importance and offers valuable content. The more inbound links you have, then the more likely you are to rank for a certain keyword.

Having a lot of inbound links is all well and good, but having inbound links from domains that have a high authority is even better. Having inbound links from sites with high authority such as The Irish Times, is much better than having links coming from your mate Dave’s blog.

You can check the authority of a page you wish to apply an inbound link on with tools such as moz.com

 

3) Focus your links on specific pages within the website:

When building links to your website, you should focus bringing the readers to a very specific page of your website, otherwise the link is pointless. If in your content piece you are talking about a new coffee bean which will blow both your mind and taste buds, then maybe you could place a link within this piece to a page on your website explaining the variety of coffee products you have in your cafe.

After a while you will begin to see which pages on your site are getting the most visits or showing up for searches, once you see which is doing the best, continue promoting them and building more links to have it climb the rankings.

If you have any enquiries about link building, or any other digital marketing services, then please contact us.

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