Posts Tagged Inbound Marketing

Inbound Marketing Essentials

Inbound Marketing Essentials:

 

Inbound Marketing is seen by many in the industry, as an essential tool for naturally attracting a wide range of potential customers. Inbound Marketing Checklist, Inbound Marketing ActivitiesInbound Marketing is a non aggressive approach to making your business known to new customers and forming a bond with current ones. When it comes to good Inbound Marketing practice, here are some of the essentials.

 

Know Your Customers:

A huge factor of Inbound Marketing is providing relevant and useful content / information for your target market. To do this you need to know who your customers are and what they are interested in. A breakdown of customer demographics and interests would be ideal.

 

Research Keywords Relevant to you:

Carry out a keyword analysis for words and terms associated with your business. The objective is to target keywords with a high search rate. Have your keywords as specific as possible to approach your target market rather than approach a broad and unreliable market.

 

Have a Strategy for your Content: (Know your Objectives)

Be sure to speak to your customers about content relevant to your industry. Your aim is to speak to each customer type at each level of the “sales funnel” (Leads – Opportunities – Proposals – New Customers).

 

Create Content Frequently:

Your aim is to now create educational, thought provoking content related to your business area. Think of what you would be more likely to share or comment on, don’t focus on sales and talking about what you do.  You need to be doing this at least once a week to keep your site fresh.

 

Insert Links:

Having both internal and external links throughout your content can both help with user experience and encourage inbound links from those external websites. Try to fit in maybe 1 or 2 links in your content.

 

Include Images:

Images help break up the content for the reader making the content more presentable when done correctly. Include an image title and alt text so that search engines can pick them up.

 

Incorporate Calls to Action:

After reading your piece of content, give the reader something to do or somewhere to go, ideally back to your website!

 

Share on Social Media:

Social Media sites provide a great platform for you to get your content out there and shared. It is a great opportunity for creating more inbound links to your site.

Why use Inbound Marketing for Your Business?

Build Your Business Profile:

Present your business as the experts in your field offering relevant, helpful information, updates, tips and advice. Generally information that is helpful to your clients and prospects when they are in the market for your products/services.

Give Personality to Your Brand:

Inbound marketing enables companies to express themselves in an informal manner. They can show what their company is passionate about and what motivates them.

Build Your Business Profile on the Web:

By offering interesting, engaging content, your contacts and followers will share your information with their contacts, building your community and getting your business in front of new prospects.

Engage With Customers:                 

Inbound marketing enables your company to engage with your customers on personal level

and build strong relationships. It makes your company more approachable to the public.

Improve Your SEO:                           

Effective inbound marketing will improve your SEO. The search engines are placing more and more priority on social media activities and links when presenting search engine results. By focussing on the terms that are most relevant and building content around them on both social networks and your site, you will build up your rankings on the search engines for terms most relevant to your business. At Webresults.ie we can help you create a successful content strategy that will maximise your SEO and social media activity to drive sales for your business.

If you would like to find out how to devise and implement a successful inbound marketing strategy for your business that will build your profile and drive more high quality customers to your business, please contact Webresults.

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Content Writing: An Inbound Marketing Essential

Content Writing:

 

Content Writing

Content Writing

Content writing is a form of inbound marketing which many marketers having taken a great interest in. This involves writing blogs or articles about topics which relate to your company. This content is given out freely to the public and is a good way of connecting with your customers and sharing your knowledge presenting you as the expert in your field.

The content will involve a mix of topics and formats around topics that are relevant to your target market and information that will help them move closer to using your services or purchasing your products.
The approach is not promotional and doesn’t involve hard sales language. The content is more focused on relevancy, interesting, compelling and practical information. The content could be a review of a new product or a piece on the changing environment of an industry, a relevant event or a question or comment to get engagement or interaction from the reader It should help draw parallels between what is important to the customer and what the company stands for.

Research carried out by Hubspot revealed that those who blogged recorded 55% more visitors than those who didn’t, showing the power good content can have. However, for this content to succeed in warming your brand to current and potential customers; it has to be good!

 

9/10 Business to Business (B2B) companies say that they will be producing more content than they did last year. This means that there will be a constant stream of content covering every area of business. So you will need to make your content stand out from the crowd and be beneficial to the reader, offering good advice and a critical outlook, so that it has a relevant impact on the customer’s viewpoint.

When writing a blog try to create educational, thought provoking content related to your company. Think of what you would be more likely to share or comment on, don’t focus on  sales and talking about what you do.

Your website and blog content should be used in conjunction with other inbound marketing tactics such as SEO and Social Media, including the search terms you are targeting as a business so that your content will show up in search engine results.

Social media is a great tool for making people aware of your website content or your blog. By leaving links to your blog on social media sites, customers might then explore the rest of your site having read your piece. This could lead to sales and feedback.

Why use content writing?

 

Build Customer Relationships:  

  • With good content writing you can build strong relationships with current and potential customers. At Webresults we can help you devise a content plan and create strong and compelling content

 

Give Customers an insight into you:    

  • Good content writing can give customers an insight into what it is your company is passionate about and puts a human voice behind the brand. This will build trust with your customers

Create Natural Interest:             

  • Content writing is a good way of gaining natural interest in your brand from potential customers. Customers will also view your brand more favourably to those who force advertising at them constantly

      Building your rankings on the search engines:

  • Publishing relevant content, that is optimised and around topics that your target market are searching around and interested in, will offer more opportunity for the search engines to pick up your information pieces/articles and by your readers liking and sharing your content, they are giving the search engines more reasons to rank your content above other similar content.

Present you as the expert in your field- Having a strong content plan will build the profile of your business as well as your own professional profile, giving more credibility in your business and your services.

 

For more information and advice on good content writing, contact us at: http://www.webresults.ie/contact

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