Use of Negative Keywords to Improve Conversion-Rate

Negative Keywords = Positive Results

Negative Keywords = Positive Results

You can use negative keywords to eliminate unwanted clicks and improve the quality of the visitors who click on your Pay Per Click campaign ads and therefore increase your conversion rate.

Marin Software wrote a White Paper on Negative Keyword-Usage, with case studies and lots of tips and advice their importance, plus strategies for identifying negative keywords.

To read more about this, have a look at out article on  negative keyword usage on our site.

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