Have you ever wondered if your pay per click campaign is pinching traffic from your organic search engine listings? Chief Economist at Google Dr. Hal Varian and his team recently released a set of results which web marketers the world over have been struggling over for some time, “Why pay for advertising for terms associated with our brand when we already rank on Googles first page?”
Well thanks to Google we now have an answer. Google have stated they believe there is value to be gained by paying for a click that you may be ranking well for organically. Read our full article here to find out what effect your PPC campaign is having on your organic listings.