Interactive YouTube Ads – Clever or Pointless?

Interactive YouTube AdvertisingTo promote the new Kung Fu Panda movie ‘Kung Fu Panda 2’ which is due for release next week, Dreamworks have released an interactive Youtube showpiece to drive interest to the movie.  However, this innovative type of YouTube Advertising is not the first of its kind with other companies such as Tipp Ex demonstrating its creative side last year. Personally I think they make advertising fun and interesting as they branch away from standard approach and move towards  interactivity.

Although with so many brands trying to vie for our attention, do you think this Clever Advertising or Pointless Waste?

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