SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

Confused about whether you should be using SEO or Social Media to promote your business online?  Read our article on the advantages and disadvantages to get a better understanding of which may work for your business!

To read the full article, visit SEO Vs Social Media, Which Is Better For Your Businesses Marketing?

To find out more about SEO and Social Media, contact us.  For more information on both topics and for downloadable resources on more topics, click here.

Understanding Free Keyword Tools Online

Having trouble understanding which free keyword tools to use on the internet? With so many options available, we have helped narrow it down to just a few so you don’t have to!

To read the full article, visit Understanding Free Keyword Tools Online.

For more information on keyword research and web marketing, contact us.  For more information on this topic, click here.

A Quick Guide to Social Media Marketing

Have you started using social media to promote your business? Are you unsure of how to use it properly/effectively for online advertising? Our article on Social Media for beginners may be just what you need to understand how and why it is a great tool for your business.

You can read more about Social Media Marketing at A Quick Guide to Social Media Marketing.

If you would like more information on social media marketing and web marketing, contact us.  For more information on this topic, click here.

Adwords Custom Alerts will become inactive soon

Google plan to discontinue the sending of Adwords Custom Alerts on the 30th of June. These were notifications that you could set up within Google Adwords to alert you whenever certain things happened within you Adwords campaigns; things that you would wish to act on in a certain way.

Google now feels these are no longer necessary. To find out why, read the full article on our website: Adwords Custom Alerts will become inactive soon.

For more information about Pay Per Click campaign management, please call us on 01 2071872 or contact us via our contact form.

 

Changes to the Google Adwords Even-Rotation Setting

Changes to how ads are displayed recently came into effect. Google decided to restrict the period of of time ads could remain on an even-rotation setting. After 30 Days ads within ad groups would be optimised, i.e. the better performing ads would automatically be displayed more often.

However, this caused uproar among advertisers who wanted to retain more control over their ads.

Read the full article on our website: Changes to the Google Adwords Even-Rotation Setting.

Google Analytics Social Media Reporting Tools

Google Analytics has introduced a new section for monitoring social media and tracking resulting conversions. You can track conversions resulting from social media campaigns.

For more information read the full article on our website: Google Analytics Social Media Reporting Tools

For more info on Analytical Tools, contact us.

Google Places has been Integrated into Google+

Google+ Local pages

Google Places has been integrated into Google+ as a tab for local and social searches with reviews and recommendations. With it have come some changes. As well as a new Local search tab, several new features have been added to make search easier and more personalised.

Read more on our website: Google Places has been Integrated into Google+

For more info about using Social Media, for Social Media management services or a free website/social media contact us on 01 2071872 via our contact form.

Adwords – Tips on Improving Your Quality Score

Google Adwords Quality Score

Improving your Adwords quality score can improve your ads’ positions and reduce the cost per click. So it’s worth doing your keyword research properly and splitting your ads into different ad groups focusing on keywords, ensuring that the landing page is very relevant to the keywords.

Through split-testing your ads, over time you should, over time, be able to increase your quality score by making your ads as relevant as possible to the keywords you are targeting.

Read the full article for Adwords – Tips on Improving Your Quality Score on our website.

Google’s New Consumer Research Surveys Tool

A number of major innovations have occurred on the Internet over the past 10 years. Among others, the following major changes occurred:

• Google Analytics was created, giving webmasters a free in-depth analytical tool
• WordPress was invented, giving anyone the opportunity to express their journalistic talents in the form of blogging
• YouTube was created, allowing anyone to share their message with the masses in video form
• Facebook was  invented, bring and andvertising platform with and a previously unheard level of consumer targeting

Now Google has created a new consumer surveys tool, traditionally only available through high-powered consumer research technogies. Google, as ever brings this tool to the the masses. Read more on this article on our website.

What Can be Learned from SEO to Improve PPC Campaigns?

Search marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that some of these keywords may be too general and too expensive use in PPC campaigns.

Read more on this topic on our website.

For more advice about PPC campaigns or Adwords campaign management contact us.