There are millions of people using search engines everyday and every one of those individuals is bombarded with PPC ads, organic search listings and display ads. The ad copy on your PPC ads is what can cause some one to click your ad over another. Therefore, this demonstrates the importance of writing effective ad copy that is compelling. One tactic to encourage click through is to include promotional offers and calls-to-action in your ad copy.
Some example of promotional offers include:
- Free Shipping!
- 50% Off Today
- Buy 1 get 1 FREE
- Call today for FREE Quote
You may think that these seem like common sense, however, many advertisers don’t utilize this approach in their ads. Often advertisers rely on their landing pages or homepage, to effectively convey current promotions and discounts. Advertising your promotion will increase your click-through-rate (CTR). If ensure other important PPC tactics are in place such as ad copy matching your landing page, increased conversion rates shouldn’t be far behind!