News Metatag: What is it?

News Meta Tagline : What is it?


Last year Google launched a “news keywords” metatag for news publishers. This came about due to news publishers struggling to get their content found as their headlines didn’t contain certain keywords or phrases.

This was introduced as it sometimes proved difficult to incorporate  all the keywords or phrases into a headline which would read well and grab the attention of someone browsing that topic.

These news metatag’s have a similar format to the normal  keywords metatag, in that the news keywords metatag allows publishers to specify a collection of terms that apply to their news article. Here are some guidelines to follow when incorporating a news metatag into your piece.

The butler article

 In the above article from the New York Post, the headline reads “The Butler” cleans up. This headline makes sense to the reader when considering the overall piece is about a film entitled “Lee Daniels’ The Butler”. This however does not make sense to a Google crawling device, tracking and storing information. On the basis of the headline alone, the device does not know this is an article about a film and will not show it up on results regarding terms such as film news.

In a search for “the butler film”, the New York Post’s article does not appear in the results, this is down to its ambiguous title, here are the results given;

The butler search

A metatag would greatly aid this headline when it comes to the search results. A metatag for this piece would look something like the following;


  • <meta name=”news_keywords” content=”Lee Daniels’ The Butler, Film, Box Office, Forrest Whitaker, Oprah Winfrey”


This will ensure this article gets shown for searches containing terms such as Forrest Whitaker and Box Office.


How to use a news Meta tag for your piece:

A traditional meta keywords tag is started with

  • <meta name=”keywords”

Whereas the news Metatag is started with

  • <meta name=”news_keywords” content=”

Within the content section of the tag, you can enter up to 10 keywords or phrases.

Each word or phrase is to be separated by a comma. These commas are used as a delimiter for keywords. Spaces have no relevance within the tag.  


The following is an example of a metatag for an article about the 2013 All Ireland Gaelic Final;

  • <meta name=”news_keywords” content=”All Ireland, Croke Park 2013, Mayo vs Dublin, gaelic, football, GAA”>

Each word or phrase within the tag is of equal value, meaning that the first word/phrase is not considered more important than the tenth. In this case, “GAA” will be just as relevant as “All Ireland” when Google shows up articles regarding this search.


If you are experiencing any difficulties with the news metatag, please contact us. At WebResults we have an experienced team of experts who can help with any needs or enquiries you have regarding metatags, metadata or any other aspect of SEO. We also offer a wide range of other services for your digital marketing needs.


, ,

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: