Bloggers International – 29th June

Bloggers International is a brand new organisation formed by KLCK Bloggers Network and The Chipping Norton Social Media Club. The aim of this group is to connect with other blogger and social media groups all around the world. Do you blog? Do you want to learn more about blogging whether it be for a personal or business blog? Are you interested to meet other bloggers and attend a networking event?

The first meeting of Bloggers International will take place in Co. Laois, Ireland and Chipping Nortan, England on 29th June 2011 at 7.30pm. At the Bloggers International meeting there will  be a knowledgeable panel on both sides of the water allowing you to ask all your blogging questions both technical and creative.

For more information on this event visit http://www.bloggersinternational.com 

The WebResults Team

Due to public demand, we have been forced to reveal the inner most secrets of the WebResults.ie team. We have been advised by our legal department to direct you towards the shocking document. Secrets to be revealed include weekend activities, fun things we like to do and how our skills can help your business. Be advised that any information you may come across might be shocking so we advise that you are in a seated position and have a good sense of humour. Enjoy.

The Benefits of Blogging for SEO

A Company blog is often set up as a medium to reach your target market; informing and providing them with content that you think would appeal to them. It allows you to create an informal public persona which makes your company more accessible to the public.

Uploading good quality / relevant information will not only attract visitors (and potential customers) to your blog and website, but will help build up your reputation. This can result in visitors getting involved eg signing up to regular updates , RSS Feeds, commenting etc

Creating a company blog not only benefits your target market but can also be a great way to improve the Search Engine Optimisation of your website.

The benefits of Blogging for SEO purposes include:

1) Search Engines Favour Blogs over Websites

2) Increase Activity

3) Blog Optimisation

4) Enabling Interaction

5) Back Links:

Click here for the full article

For more information on how blogging may be an additional benefit to your website, contact the webresults team today.

The Importance of Link Building in SEO

Based on current trends, links popularity now appears to be as important to get high rankings as well- written keywords and description meta tags.

The quality of incoming links is as important as the quantity of sites that link back to yours. The relevance of sites that links to yours creates more value to the search engines. Building high quality links is keyt to gey into the top 10 organic search results.

These are some common mistakes you need to avoid while building backlinks in your SEO effots.

 – Linking to site with bad reputation.

– Buying/selling links.

– Getting links with low PageRank websites.

– Getting links with irrelevant niche sites.

– Getting lot of links suddenly.

– Links without your targeted keywords in archor text.

 Talk to us at webresults.ie about managing your link building campaign

Social Media as a Digital Marketing Tool

Social Media as a Digital Marketing Tool

There are many out there that are yet to grasp the enormous benefits that Social Media Marketing can offer a business. No matter how small or how large a company, if done properly, Social Media Marketing can open a lot of untapped opportunities due to the vast target audience available, which is only increasing. Social media allows for businesses to interact and connect directly with their customers and target audiences whilst also reducing their advertising and marketing costs on more traditional forms of media.

For those that are yet to realise the untapped glory that Social Media Marketing can offer a business; then read on. Firstly there are 3 main reasons why marketers and business leaders alike are attracted to the Social media;

• Level of adoption – almost everybody is jumping on the social media bandwagon these days which has seen a phenomenal growth in user rates. For example; Facebook has over 400 million active users (Ireland accounts for over 1.2 million of this figure – in Ireland alone you have the potential to target over 1.2 million people!!). Although Twitter is yet to reach the dizzy heights of popularity that Facebook has accomplished in Ireland its adoption and user rate is ever increasing. In January 2010 Twitter was recorded as having 150,000 Irish users, 7 months later this number is sure to have increased and continue to do so
• Regular interaction – since the introduction of Smartphones to the Market it is now easier than ever to stay in contact via social media applications. While on the go, people are updating their statuses and blogging on a regular basis. Therefore, more people are online more often
• The average user age bracket is expanding – no longer is the age group restricted to those in the 20 – 40 age group (a traditional marketer’s dream). With the influx of improved and user friendly technology it is expected to see more and more users from a variety of age brackets get involved with social media and participate in the activities that goes with it

As mentioned above, Facebook and Twitter are the two most popular Social Media sites in Ireland (and probably the world). Below is a list of benefits that Facebook and Twitter can bring about for a business;

Facebook facts and figures:

• Over 400 million users worldwide
• 50% of active users log on daily
• Collectively, over 500 billion minutes are spent on Facebook a month
• Average Facebook users are connected to 60 different pages, groups and events
• Average users create 20 pieces of content per month
• There are over 100 million Facebook users accessing their accounts via mobile devices – this figure is only set to increase

These are some of the figures that should get business leaders and marketing professionals alike who aren’t already on Facebook to get on board and create a fan page for their respective businesses.

By having a Facebook fan page or a presence on Twitter the opportunities become endless;

the number of fans is unlimited, SEO benefits, great for link building, targeting the right markets, networking, interaction with target audiences, Market expansion, cost effective advertising, 24/7/365 selling and interaction, adding value to your business, Brand and product/service offering, improves credibility (viral marketing techniques), promotes your “Brick and Mortar” presence as well as instant feedback allowing for 2 way communicative marketing between you and the customer, participating in Industry Conversation, gaining intelligence on your competitors (if you’re not on Twitter or Facebook, there’s a high chance your competitors are), real time reputation management (status updates are instant, you can monitor what is being said about your business in real time), promotion of blog or company website, market research purposes and Press Releases

A Facebook fan page also allows for instant status updates (great for driving instant sales and promotional use) and higher levels of interaction for customers.

Twitter and Facebook have become Internet darlings and clearly excellent Digital Marketing Tools. However, these promotional tools are only as effective as you allow them to be. It may be free and appear to be easy to use but it’s important that the right amount of time is invested into making these tools operate to the best of their ability and in turn serve your business and revenue figures. Engagement is important. It’s crucial to ensure that your pages aren’t boring and neglected. Updates should be regular to encourage higher interaction levels and thus new customers (and new and repeat sales).

Dot Conf

Dot Conf

Date: Thursday 22^nd at 10:30am

Location: National College of Ireland, Mayor Street, IFSC, Dublin 1

This event is a web technology event for anyone who has any interest in the internet. The event is free and takes place next Thursday 22^nd in National College of Ireland IFSC.

Some of the speakers lined up are from Microsoft, facebook and storyful just to name a few.

http://thedotconf.wordpress.com

Why Use Pay Per Click?

Why use pay per click?

By implementing Pay Per Click into your online Marketing Strategy you have a higher chance of appearing on the top results page where popular key phrases are too competitive for the organic search engine listings. PPC is a speedy method to get your business in front of your customer’s for relevant searches to your products and services offerings.

If monitored closely and tracked regularly the return on investment can be excellent based on the cost per conversion. The tracking mechanisms that are set in place with the search engines allow for close monitoring and ease of management of any campaign. What’s more, it can be set up and launched very quickly.

PPC campaigns provide users with a low risk yet highly effective method of testing key phrases for your business to help determine the actual conversion rates before the ads even go on display.

How Pay Per Click (PPC) campaigns work?

Pay per click PPC is an advertising medium where you as an advertiser only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keywords relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list, or views a webpage with relevant content, the advertisements have a good chance of being displayed.
The advertiser has full control over when the advert is displayed and can adapt the campaign so that adverts are displayed to specific geographic locations at particular times.

You can choose for your ad to appear in a variety of places including Search engine ranking pages (SERPs), as sponsored listings related to search results, large content networks displaying contextual ads (think of the entire Google Network), and offering content relevant to your targeted keywords and on individual websites displaying similar contextual ads with relevant content and keywords.

Type of PPC campaigns?

There are various forms of PPC campaigns, the most noteworthy being Google Adwords. Since more than 90% of Irish internet user’s use Google compared to other Search Engines, it’s safe to say that having a PPC campaign running on Google will prove more than effective compared to running a campaign on another Search Engine’s content network.

However, another form of PPC that has proved itself worthy of a mention lately is Facebook’s PPC. This can be read about in more detail further on.

There are many Pay Per Click Search Engines you can buy traffic from. Google AdWords and now Facebook and Twitter are probably the three best known. There’s also Yahoo! Search Marketing and Microsoft AdCenter. As with any web marketing activity it is vital for you as a business to know your market and know which search engines your potential customers are using. Only then you can make an informed decision on which the best search engines are to reach your customers. In different countries different search engines are more popular. What markets are you targeting? What search engines are they using?

One to one clinics

Through our one-to-one clinics, WebResults.ie identifies the weaknesses in your current web strategy / website. We look at your market and advise you on what needs to be put in place to build your online presence in the longer term. We look at what tools and activities will best suit your business.

Learn how to use web marketing with a focus on search engine optimisation to build your online presence

• Identify your online target market
• Define the most searched for keywords for your business
• Build them into your web strategy to ensure the search engines can see your website
• Monitor your website activity. What is important for your business?
• Turn visitors into customers
• Managing your website effectively and build your web presence over time

WebResults.ie can set up and manage your pay per click PPC campaign for you;
– We increase your conversions and reduce your campaign costs
– We monitor your performance and recommend campaign improvements

Connector #Appy Hour

Connector and its founder Conor Lynch are well known in the Digital world for the events they organise for the Facebook generation and bringing those who work in the Digital world face to face for a chance to network and make new contacts. The time has come again for another great monthly networking event. The July event is called the “Connector #Appy Hour” and will take place in the Nokia Pop – Up Shop on Grafton St on Thursday the 1^st July from 6:30pm till 9pm.

Guest speakers this month include Edward Conmy , promoter for Appy Awards, Conor Lynch, the founder of Connector as well as Anthony Lawless from Nokia Ireland.

The topic for this month is how to best promote yourself and your business in a dynamic and mobile market place and how to best get publicity via key Social Networking channels such as Facebook, Foursquare, Twitter and LinkedIn as well as many others.

They’re promising a raffle as well as networking games, music and food and drink throughout the evening as well as the chance to network with up to 100 people from the industry.

Places are limited for this particular event so make sure to sign up at the Connector Facebook Fan Page to make sure you’re guaranteed entry!

Blogspot vs. WordPress

Recently here at WebResults, we set up the company blog on http://www.blogger.com. However, i have had experience with WordPress and it wasn’t long before i had successfully campaigned for a change in host. So why is WordPress better?

Maybe i didnt give blogspot a chance, but it lacks a number of useful attributes that are easily accessable through WordPress:

• Easy to setup new authors
• Categorized blogging: Essential for usability of blog in my view
• Branding your site. While blogger retains ownership of your site, you can easliy purchase transfer your wordpress to your own domain name.
• Insert YouTube clips and other multimedia
• Blog stats and view-counts
• You can schedule posts
• WP blogs have pages

These reasons and more made the decision to transfer from blogger to WP an essential one for WebResults. Here’s a quick video detailing how to Import blogs from your blogger account to WP.