A Company blog is often set up as a medium to reach your target market; informing and providing them with content that you think would appeal to them. It allows you to create an informal public persona which makes your company more accessible to the public.
Uploading good quality / relevant information will not only attract visitors (and potential customers) to your blog and website, but will help build up your reputation. This can result in visitors getting involved eg signing up to regular updates , RSS Feeds, commenting etc
Creating a company blog not only benefits your target market but can also be a great way to improve the Search Engine Optimisation of your website.
The benefits of Blogging for SEO purposes include:
1) Search Engines Favour Blogs over Websites
2) Increase Activity
3) Blog Optimisation
4) Enabling Interaction
5) Back Links:
For more information on how blogging may be an additional benefit to your website, contact the webresults team today.