Why use pay per click?
By implementing Pay Per Click into your online Marketing Strategy you have a higher chance of appearing on the top results page where popular key phrases are too competitive for the organic search engine listings. PPC is a speedy method to get your business in front of your customer’s for relevant searches to your products and services offerings.
If monitored closely and tracked regularly the return on investment can be excellent based on the cost per conversion. The tracking mechanisms that are set in place with the search engines allow for close monitoring and ease of management of any campaign. What’s more, it can be set up and launched very quickly.
PPC campaigns provide users with a low risk yet highly effective method of testing key phrases for your business to help determine the actual conversion rates before the ads even go on display.
How Pay Per Click (PPC) campaigns work?
Pay per click PPC is an advertising medium where you as an advertiser only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keywords relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list, or views a webpage with relevant content, the advertisements have a good chance of being displayed.
The advertiser has full control over when the advert is displayed and can adapt the campaign so that adverts are displayed to specific geographic locations at particular times.
You can choose for your ad to appear in a variety of places including Search engine ranking pages (SERPs), as sponsored listings related to search results, large content networks displaying contextual ads (think of the entire Google Network), and offering content relevant to your targeted keywords and on individual websites displaying similar contextual ads with relevant content and keywords.
Type of PPC campaigns?
There are various forms of PPC campaigns, the most noteworthy being Google Adwords. Since more than 90% of Irish internet user’s use Google compared to other Search Engines, it’s safe to say that having a PPC campaign running on Google will prove more than effective compared to running a campaign on another Search Engine’s content network.
However, another form of PPC that has proved itself worthy of a mention lately is Facebook’s PPC. This can be read about in more detail further on.
There are many Pay Per Click Search Engines you can buy traffic from. Google AdWords and now Facebook and Twitter are probably the three best known. There’s also Yahoo! Search Marketing and Microsoft AdCenter. As with any web marketing activity it is vital for you as a business to know your market and know which search engines your potential customers are using. Only then you can make an informed decision on which the best search engines are to reach your customers. In different countries different search engines are more popular. What markets are you targeting? What search engines are they using?
One to one clinics
Through our one-to-one clinics, WebResults.ie identifies the weaknesses in your current web strategy / website. We look at your market and advise you on what needs to be put in place to build your online presence in the longer term. We look at what tools and activities will best suit your business.
Learn how to use web marketing with a focus on search engine optimisation to build your online presence
- Identify your online target market
- Define the most searched for keywords for your business
- Build them into your web strategy to ensure the search engines can see your website
- Monitor your website activity. What is important for your business?
- Turn visitors into customers
- Managing your website effectively and build your web presence over time
WebResults.ie can set up and manage your pay per click PPC campaign for you;
– We increase your conversions and reduce your campaign costs
– We monitor your performance and recommend campaign improvements