Google Adwords can be a costly form of advertising unless your PPC Campaign is correctly managed! Angel Investment Network found that the keyword Insurance was the most expensive word in Pay Per Click advertising via Google Adwords, demanding $54.91 CPC. So how does this affect your business? Cost effective PPC advertising relies on bidding an amount you can afford on keywords that will attract the right customers, i.e. visitors that will convert to actual sales. A well managed campaign, on the other hand can be a very cost effective way to attract customers.
To find out more about this read the full article on cost-effective management of Google Adwords Pay Per Click Campaigns.