Posts Tagged Goals in google analytics
Before setting up goals in Analytics Google suggest that you ensure you have clarified the following:
- The name of the goal: Specify a name that you will clearly recognize when viewing the goals within each set of goals. This will cause less confusion and allow you to know exactly the goal that was achieved. For example name a goal ‘newsletter sign-up’ instead of just ‘newsletter’. This way its very clear to all viewers.
- The value of the goal: Google Analytics uses an assigned goal value to calculate ROI, Average Score, and other metrics. A good way to value a goal is to evaluate how often the visitors who reach the goal become customers. For example, if your sales team can close 10% of people who submit contact forms, and your average transaction is €200, you might assign €20 to your “Contact Form Submitted” goal. Similarly if only 2% of newsletter signups result in a sale, you might only allocate €4 to this goal.